JOHNSON’S® bedtime® Contest Ended

Discover the results of the JOHNSON’S® bedtime® contest


Challenge

Resume of the contest

Give babies (and moms) a restful night by packaging the perfect nighttime solution!

Let sleep deprived moms know that JOHNSON’S offers a clinically proven night time routine to help babies sleep faster and longer, through eye-catching packaging designs.

PDF with 1 secondary packaging design and 1 gift box design, with explanations (3 pages max).

Read the full brief

5 Winners 63 Contributors 82 Media Accepted 24 Countries 8 Languages
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Johnson's ® Johnson & johnson

Thank you all for the overwhelming participation. We have received many excellent submissions of creative works and looking forward to more innovative ideas from the community!

Jury's Prize Winners

Selection by Johnson's ®

superboey
superboey #1 Prize
superboey 29,110 Creative Score
  • Graphic Design
  • Video
  • Label & Package Design
  • Photography
Singapore

#1 Prize of €4,000 for Johnson Bedtime Contest

Clever use of baby graphics on exisiting Johnson's label. Packaging shows claims clearly. Overall appealing and practical.

Johnson's ®
GraceLoh_YiHui
GraceLoh_YiHui #2 Prize
GraceLoh_YiHui 150,710 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
Malaysia

#2 Prize of €2,000 for Snuggly-tucked sleeping babies

Innovative use of carton sleeve as secondary packaging. Attractive baby graphics & concept.

Johnson's ®
chintami
chintami #3 Prize
chintami 1,006,990 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Script Writing
Indonesia

#3 Prize of €2,000 for Johnson's Baby Bedtime Packaging - Cloud and Night

Creative concept on gift packaging. Appealing and innovative.

Johnson's ®
Merelnatamnahuig
Merelnatamnahuig #4 Prize
Merelnatamnahuig 21,460 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Script Writing
Singapore

#4 Prize of €1,000 for bedtime story_tales_and_rhymes

Practical concept of carton sleeve over bottles. Graphics project sleeping time, which is the core focus of range.

Johnson's ®
mondragonricardo
mondragonricardo #5 Prize
mondragonricardo 82,110 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
Colombia

#5 Prize of €1,000 for caress your baby 2.

Attractive graphics of clock and baby. Projects project sleeping time, which is the core focus of range.

Johnson's ®

JOHNSON’S® bedtime® community

Meet all the creative contributors for the contest

63 Contributors