helloworld Contest Ended

Bring to life the unique feel of your city, with expertise and creativity!

Start August 03, 2015 End September 13, 2015 23:59 UTC Deliberation Results January 2016
Start
August 03, 2015
End
September 13, 2015 23:59 UTC
Results
October 2015
News

Font toolkit now available in the guidelines

28 Aug 07:24

For those of you need to use text in your video, please use the font provided here. Alternatively, you can download it below at the guidelines section.

Brief

Context

Think of your favorite spots in your city, the ones that you must take your friends to whenever they come to visit. Perhaps these are well-known tourist attractions, but you know how to bring them to life in a unique way with your own perspective or with local anecdotes. Or how about the hidden gems that only locals would know. The spots that give a real feel for the city and help make for lasting memories?

helloworld (http://www.helloworld.com.au) has been creating lasting travel memories for more than 40 years. Whichever city you want to explore, helloworld lets you plan your trip when and how you want it, through a nationwide network of independently owned and operated stores, a comprehensive website, and a friendly and helpful call-center.

As “experts everywhere,” helloworld would like you to help them bring your city’s experience to life and show the incredible perspectives visitors to your city can see. Can you use your local expertise and creative talent to help?

Creative Challenge

Surprise travellers with a warm, engaging yet intriguing video featuring your very unique perspective about well-known attractions or hidden gems to instantly give a feel for your city.

Wow us with a beautifully shot video that showcases the diversity and experiences you love in your city. Your video should be shot from your perspective with a voice-over, or the lead character telling us about these places in the first person point-of-view. Use words such as “I see… I am… I love… I feel”

Entice us with a warm and inviting 45 second video that shows your knowledge and unique perspective about the best places in your city and your favorite experiences that make your city truly special.

The winning videos may be used on helloworld’s website, so we want to see beautiful scenes of different places in your city that have meaning to you. Show us more than one place so that we may see the diversity your city has to offer.

Your videos need to appeal to an international audience with a strong and emotional story. Please use English for any voice over or graphics, or just use music and sound effects.

Tips

The examples are only provided to illustrate our expectations. Please do not use them in your submission or it will be rejected.

Example of a good entry: A good example about London might be the rush of air your feel as you’re standing on the platform of the London Tube, and you hear the words “Mind the gap.” You jump onto the Tube to Liverpool Street as you make your way towards Brick Lane where you are introducing your favorite Indian restaurant. Or how about your must-see tourist attractions like the London Eye as you’re walking up Southbank? Be creative with your use of music to evoke a mood of wanderlust.

A good video will be a mix of familiar sights and hidden gems, all shown from your original perspective.

Example of a bad entry: A video showing only a park and your story about the park. People who have never been to your city may not recognize it nor understand the significance of the park even though it has special meaning for you. We want to see sufficient diversity in your video to appeal to a broad range of visitors.

Prizes

Jury's Prize

  • #1 Prize €10,000
  • #2 Prize €5,000
  • #3 Prize €3,000
  • #4 Prize €2,000

Format

Video – 45 seconds.

Winning Criteria

Make sure your video is shot beautifully, from a personal point-of-view, and your story entices visitors to make a booking with helloworld to see your city. Show them the warmth and joy that comes from seeing the many things your city has to offer, all through your unique perspective. We want to experience the feel and emotion about several aspects of your city yet not go through a boring, predictably guided tour!

Guidelines

Guidelines for this contest

  • Please use English for any voice over or graphics, or just use music and sound effects.
  • Your video must be genuine and personal. It should not look like an advertisement.
  • Don't show illegal activities such as rooftop climbing or going into areas restricted for the public.
  • Please do not submit entries with sexual or offensive content, or those that are overtly linked to alcohol.
  • Please include the helloworld end frame in your video. You may download it here.
  • If you need to feature any text in your video, please use the font here.
  • The video will be used on various platforms, including the helloworld It must be high quality. We are looking for videos with good creative execution that can be used straightaway.

eYeka standard guidelines

  • Do not show any personal details in the entry (name, contact number, e-mail address, etc.).
  • Keep the source files / working files of your entry until the winners have been announced as they may be needed.
  • Your participation must comply with the rules you accepted when you joined the contest.
  • Your entry has to be your own work to be considered into the contest. If you have included protected elements (music, photographs, designs, fonts, etc.), make sure to fill in the Legal Information section when you upload. You may be asked to provide the authorizations and licenses to use such elements.
  • You must be able to provide the written authorizations from each of the authors and actors who have contributed to the entry.
  • Do not depict sexual, violent, religious, political content or any illicit content as per the rules.
  • Any entry that fails to comply with these rules will not be considered for the contest.