Pantene Contest Ended

Can you break away from haircare products advertising clichés, in time for summer?

€10,000
Contest ended on September 06, 2015
Illustration - Creative Writing

Pantene is launching a new limited edition Summer Treatment specially formulated for sun, chlorine, and seawater damaged hair, transforming dehydrated hair into hair that is healthy and lusciously smooth.

Come up with a truly original and different approach other than the traditional communication cues that Pantene has used for decades and entice young women that Pantene’s Summer Treatment is the must-have product for the summer!

Format: 1 page print ad and 1 page text explanations with answers to the questions, maximum 2 pages (PDF).