Results | Pantene – Can you break away from haircare products advertising clichés, in time for summer?

Discover the results of the Pantene contest

Challenge

Resume of the contest

Can you break away from haircare products advertising clichés, in time for summer?

Show us a different way to surprise young women with Pantene’s new limited edition Summer Treatment and get them talking about the brand!

1 page print ad and 1 page text explanations with answers to the questions, maximum 2 pages (PDF).

5 Winners 7 Community's Favorites 147 Contributors 280 Media Accepted 41 Countries 11 Languages

Pantene P&g

Thank you so much for your entries! They are so fresh and have given us great inspiration to make our brand more contemporary and relevant.

Here is the video Case Study on this successful project!

Jury's Prize Winners

Selection by Pantene

ZMardin #1 Prize

ZMardin 506,650 Creative Score

Graphic Design
Illustration
Creative Writing
Label & Package Design

Indonesia

#1 Prize of €4,000 for HAIRGUARD

I loved how simple, visually distinctive and universal your idea is.

Pantene

kadarican #2 Prize

kadarican 270,400 Creative Score

Graphic Design
Video
Illustration
Animation
Creative Writing
Label & Package Design

India

#2 Prize of €2,000 for Hair Plays

Wow...I am really happy for getting the second prize from a big brand like Pantene. Thanks for Pantene and eYeka for this challenging contest.

Congrats to other winners also.

Regards Kadarican

I really appreciated the carefree spirit and joy in your idea and the visual perfectly expressed it.

Pantene

evgeniylg123 #3 Prize

evgeniylg123 1,263,640 Creative Score

Graphic Design
Video
Illustration
Animation
Creative Writing
Label & Package Design
Photography
Script Writing

Russia

#3 Prize of €2,000 for On the crest of the wave

It was a nice surprise to find out I`ve won 2 prizes. This is really great news and I hope my ideas can be useful for the brand. Thank you!

I really liked how your idea used beautiful hair in such a visually distinctive way.

Pantene

evgeniylg123 #4 Prize

evgeniylg123 1,263,640 Creative Score

Graphic Design
Video
Illustration
Animation
Creative Writing
Label & Package Design
Photography
Script Writing

Russia

#4 Prize of €1,000 for Little life

It was a nice surprise to find out I`ve won 2 prizes. This is really great news and I hope my ideas can be useful for the brand. Thank you!

I really appreciated the fun and energy in your idea.

Pantene

rojesbastet #5 Prize

rojesbastet 76,960 Creative Score

Graphic Design
Illustration
Creative Writing
Label & Package Design
Photography

China

#5 Prize of €1,000 for enjoy summer,no fear

First，Pantene is very popular in China and especially with young people，so it's quite familiar to me as well.This new product aims to protect hair which is easier to get damaged in summer，it's fantastic！not only for this competition，but also i'm looking forward to using it.
Second，according to the brief，I understood it and got an idea directly，because I use Pantene as well. In the view of customer，I think my idea is considerate enough. Therefore，as a lady，I wanna be more confident with such beautiful hair in summer.
At last，I really appreciate it. It's my great honor to get this prize.I hope my idea can be practical.

I loved the thought of "no fear" - it's so positive and empowering.

Pantene