Japanese KITKAT Contest Ended

Share the spirit of Japanese creativity with unique local Kit-Kat flavors!

Start September 28, 2015 End November 01, 2015 23:59 UTC Deliberation Results February 2016
September 28, 2015
November 01, 2015 23:59 UTC
December 2015


Japan is known for its creative culture and its amazing ability to take anything foreign, and adapt it to Japanese culture. The end-result is surprising and often even better than the original! Take Kit-Kat for example, the wafer biscuit bar you love coated in delicious chocolate. The Japanese have invented unique versions of it: Green Tea Kit-Kat, which is a perfect balance of sweetness with just a hint of matcha bitterness, Wasabi Kit-Kat for that gentle extra-kick of Japanese mustard or Azuki-bean Kit-Kat, full of that little red bean flavor. Sounds delicious? Too bad they are only available in Japan.

We need your help to make these flavors a must-buy for visitors to Japan so that they can show their friends back home how inventive and creative the Japanese are with their own take on the world-famous Kit-Kat.

Here is the trick though: as these flavors are not sold outside Japan, you will need to be very creative to make people want to buy them and bring them back without actually having the products yourself. Should you accept this delicious and lucky challenge, we have some suggestions for you below.

Creative Challenge

Through an engaging video, make travelers to Japan crave to buy local Japanese Kit-Kat flavors so that they can share with their friends back home these unique icons of Japanese culture and creativity.

Someone watching your video should want to share it to show his/her friends how surprising, tasty and creative these local Kit-Kat flavors are and why everyone should buy them whenever they go to Japan. You can talk about all the flavors or just choose your favorite.

Bringing something from a trip for self or others is quite common in Asia. You could show people preparing for their trip, visiting, returning from their trip or talking about it. Or even from the host’s point of view. Show us what these flavors bring to the experience for your hero/heroin or others. The premise of the story is yours.

The tone of your video should be positive, dynamic and engaging. You can use a bit of humor if it is relevant.

Some stores in your city may stock these local Japanese flavors, imported from Japan. If you cannot find any of them you can always use pictures, packshots, illustrations, photos or make a creative reference to them.

With your entry, tell us a bit more about the idea behind your video and why you feel it will make these Japanese Kit-Kat flavors a must-buy.


The examples are only provided to illustrate our expectations. Please do not use them in your submission or it will be rejected.

Here are some thought starters:

  • A team of Japanese scientists have invented a machine that turns any object into its Japanese equivalent. A kitten becomes a Doraemon-like cartoon character, a dog becomes Godzilla, the Eiffel tower becomes the Tokyo tower and a regular Kit-Kat turns into a variety of local flavors.
  • A couple is dating. The woman talks excitedly about her trip to Japan. The man asked if she brought back any local Kit-Kat flavors. She said no. He leaves… Only to return with a pack of all the Japanese flavors he bought there from a previous trip.
  • At an airline check-in counter, a man is throwing away all his belongings to make space in his suitcase for all the new Kit-Kat flavors. He does not want to pay a surcharge.


Jury's Prize

  • #1 Prize €7,000
  • #2 Prize €5,000
  • #3 Prize 2nd Prize Ex-aequo (€5,000)
  • #4 Prize €3,000


Video or animation (max 60secs).

Winning Criteria

The winners will have found a way to create a very compelling, shareable video that will introduce local Japanese Kit-Kat flavors to those who do not know them, while making them very desirable as a must-buy item when going to Japan, for oneself or as a gift.

The winning story could become an international advertising campaign designed to change people’s mindsets and behaviors in China, Korea, Taiwan and Thailand therefore we are looking for good creative execution in your videos/animations.


Guidelines for this contest

  • Entries should be in English or subtitled in English if in another language.
  • You can find more about the different Kit Kat flavors available in Japan from this website: http://nestle.jp/brand/kit/inbound/en/
  • Your video should not feature or target children under 12 years old
  • Do not describe Kit-Kat as a person or as a character (don't personify it).
  • You can find pictures of the products, as well as a logo here.
  • End your video with the end-frame provided here.

eYeka standard guidelines

  • Do not show any personal details in the entry (name, contact number, e-mail address, etc.).
  • Keep the source files / working files of your entry until the winners have been announced as they may be needed.
  • Your participation must comply with the rules you accepted when you joined the contest.
  • Your entry has to be your own work to be considered into the contest. If you have included protected elements (music, photographs, designs, fonts, etc.), make sure to fill in the Legal Information section when you upload. You may be asked to provide the authorizations and licenses to use such elements.
  • You must be able to provide the written authorizations from each of the authors and actors who have contributed to the entry.
  • Do not depict sexual, violent, religious, political content or any illicit content as per the rules.
  • Any entry that fails to comply with these rules will not be considered for the contest.