Kleenex Moist Toilet Tissue Print Contest Ended

Discover the results of the Kleenex Moist Toilet Tissue Print contest


Challenge

Resume of the contest

Change the way we go to the toilets with a creative yet tactful story!

Can you convince women to change their toilet routine with a creative yet tactful story?

Presentation with text and pictures (max 5 pages).

Read the full brief

4 Winners 6 Community's Favorites 51 Contributors 66 Media Accepted 23 Countries 7 Languages
46a6cf6d5545483782f1b5c47b1c4685

Kimberly Clark Kimberly clark

Thank you all for your participation in this contest. Changing people's behavior in such a private and fundamental territory is very difficult and it requires good consumer insight to conquer the challenge. However, we found most of the entries provide very creative and insightful ideas to tackle this challenges from different angles, which makes it extremely difficult for us to finalize the winners. We appreciate your inputs in the contest and hope you also enjoy our products during the creation of the entries.

Jury's Prize Winners

Selection by Kimberly Clark

noeadriana
noeadriana #1 Prize
noeadriana 84,490 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
Colombia

#1 Prize of €3,000 for Buttocks always clean, freer and sure.

This award motivates me to continue striving to meet each eYeka challenge .  Your community has filled me with joy, and has aroused the passion for my profession again. Thank God first and my family are my inspiration and thanks to Kimberly Clark Asia for believing in this idea.

A good way to bring people's attention to our buttocks and make people think about the problems and needs we have with our butts. This entries has good consumer insights that our consumers are not paying enough attention to their butts, and also good executions with humor.

Kimberly Clark
txell199
txell199 #2 Prize
txell199 40,550 Creative Score
  • Graphic Design
  • Video
  • Label & Package Design
  • Photography
Spain

#2 Prize of €1,500 for Kleenex Moist Toilet Tissue

When I read your email, I couldn't believe my luck. I had almost deleted it thinking that it would be another spam mail like some others I find in my inbox. But out of curiosity I began to read it. My heart began to beat faster and I ran upstairs to translate the text with the help of a translator (as you know I am Spanish). From that moment on my vision of Eyeka has changed and now I'm already thinking of another project. I am sure that winning this prize will be a turning point in my career.

Thanks a million!

It provides a good approach that is relevant to most of the women and challenges their believe in a non-threatening way. At the same time we think being as clean as baby's butts can be a new clean standard that we want to communicate with our consumers.

Kimberly Clark
gaiariva
gaiariva #3 Prize
gaiariva 780,540 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
Italy

#3 Prize of €1,000 for Lingerie

We developed several good insights based on this entries. the first one is the perfect cleanness and beauty that our product can provide to a woman from inside to outside. And also its a good expression to show the high clean standard to something (or someone) that is the most intimate to ourselves.

Kimberly Clark
kerubin
kerubin #4 Prize
kerubin 321,020 Creative Score
  • Graphic Design
  • Creative Writing
Singapore

#4 Prize of €500 for The Final Touch

Creating a new routine with Moist+Dry is something we are trying to do with our brand and therefore this is a good approach to bring that alive. It can be a powerful idea with good execution.

Kimberly Clark

Community's Favorites

Based on the votes of the contributors in the Feedback Circle

Top in Quality

Top in Originality

Top in Story-telling

Kleenex Moist Toilet Tissue Print community

Meet all the creative contributors for the contest

51 Contributors