Results | Kleenex Moist Toilet Tissue Print – Change the way we go to the toilets with a creative yet tactful story!

Discover the results of the Kleenex Moist Toilet Tissue Print contest

Challenge

Resume of the contest

Change the way we go to the toilets with a creative yet tactful story!

Can you convince women to change their toilet routine with a creative yet tactful story?

Presentation with text and pictures (max 5 pages).

4 Winners 6 Community's Favorites 51 Contributors 66 Media Accepted 23 Countries 7 Languages

Kimberly Clark Kimberly clark

Thank you all for your participation in this contest. Changing people's behavior in such a private and fundamental territory is very difficult and it requires good consumer insight to conquer the challenge. However, we found most of the entries provide very creative and insightful ideas to tackle this challenges from different angles, which makes it extremely difficult for us to finalize the winners. We appreciate your inputs in the contest and hope you also enjoy our products during the creation of the entries.

Here is the case study where you can learn the full story:

Jury's Prize Winners

Selection by Kimberly Clark

noeadriana #1 Prize

noeadriana 91,570 Creative Score

Graphic Design
Video
Illustration
Creative Writing
Label & Package Design
Photography
Script Writing

Colombia

#1 Prize of €3,000 for Buttocks always clean, freer and sure.

This award motivates me to continue striving to meet each eYeka challenge . Your community has filled me with joy, and has aroused the passion for my profession again. Thank God first and my family are my inspiration and thanks to Kimberly Clark Asia for believing in this idea.

A good way to bring people's attention to our buttocks and make people think about the problems and needs we have with our butts. This entries has good consumer insights that our consumers are not paying enough attention to their butts, and also good executions with humor.

Kimberly Clark

txell199 #2 Prize

txell199 40,500 Creative Score

Graphic Design
Video
Label & Package Design
Photography

Spain

#2 Prize of €1,500 for Kleenex Moist Toilet Tissue

When I read your email, I couldn't believe my luck. I had almost deleted it thinking that it would be another spam mail like some others I find in my inbox. But out of curiosity I began to read it. My heart began to beat faster and I ran upstairs to translate the text with the help of a translator (as you know I am Spanish). From that moment on my vision of Eyeka has changed and now I'm already thinking of another project. I am sure that winning this prize will be a turning point in my career.

Thanks a million!

It provides a good approach that is relevant to most of the women and challenges their believe in a non-threatening way. At the same time we think being as clean as baby's butts can be a new clean standard that we want to communicate with our consumers.

Kimberly Clark

gaiariva #3 Prize

gaiariva 787,910 Creative Score

Graphic Design
Illustration
Creative Writing
Label & Package Design
Photography
Script Writing

Italy

#3 Prize of €1,000 for Lingerie

We developed several good insights based on this entries. the first one is the perfect cleanness and beauty that our product can provide to a woman from inside to outside. And also its a good expression to show the high clean standard to something (or someone) that is the most intimate to ourselves.

Kimberly Clark

kerubin #4 Prize

kerubin 273,870 Creative Score

Graphic Design
Creative Writing

Singapore

#4 Prize of €500 for The Final Touch

Creating a new routine with Moist+Dry is something we are trying to do with our brand and therefore this is a good approach to bring that alive. It can be a powerful idea with good execution.

Kimberly Clark