Discover the results of the Kleenex Moist Toilet Tissue Video contest
Challenge
Resume of the contest
Change the way we go to the toilet with tact and creativity!
Can you convince women to change their toilet routine with a creative yet tactful video?
Video or animation (max 60secs).
Kimberly Clark Kimberly clark
Thank you all for your participation in this contest. Changing people's behavior in such a private and fundamental territory is very difficult and it requires good consumer insight to conquer the challenge. However, we found most of the entries provide very creative and insightful ideas to tackle this challenges from different angles, which makes it extremely difficult for us to finalize the winners. We appreciate your inputs in the contest and hope you also enjoy our products during the creation of the entries.
Here is the case study where you can learn the full story.
Jury's Prize Winners
Selection by Kimberly Clark
jackjones #1 Prize
#1 Prize of €7,000 for 舒洁 臀部的自白
Thank you eYeka for providing such a great platform, where we can interact our creativity and ideas.
I will work even harder to produce more creative work! Thank you!
This entries provides a very good insight that people don't think they need better clean, or take better care of their intimate area because people didn't pay enough attention to our butts. The idea of listening to your bottoms will make people to start thinking the needs of their bottoms and start taking better care of them.
Kimberly Clark
yohkomaya #2 Prize
#2 Prize of €5,000 for Fortune Teller
It was my first contest to try, so I was really excited to hear the good news of winning the 2nd prize!
My country, Japan doesn’t have a custom to use moist toilet tissue, so I had to work hard to come up with what it delivers to people, and what it makes them feel.
During the feedback process, I really enjoyed the pieces created by people like me from all over the world. I love their wicked ideas, great locations, and sense of humor.
The whole experience was very inspirational. I’m glad that my piece could add a little fun to the product. Thanks again!
It has humorous execution but also good consumer insight. Everyone wants to be clean but sometimes we only focus on something that is visible but overlook something that is not easily visible. It brings the attention of clean up the unseen dirt that we've ignore in a humorous way that audiences can take in easily.
Kimberly Clark
tamaris_rappini #3 Prize
- Video
- Illustration
- Animation
- Creative Writing
- Photography
- Script Writing
#3 Prize of €3,000 for Freshen up your day, freshen up your life
Thank you very much for this opportunity. It was amazing to be able to participate. I had never thought about another way to clean myself and it was fun to try to come up with ideas to talk about the subject. It was an honor to be able to work with such a respectable brand!
It is a very different approach that simply visualize the benefits and the amazing refreshing feeling of using the products.
Kimberly ClarkCommunity's Favorites
Based on the votes of the contributors in the Feedback Circle
Top in Quality
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Rank 1
Jam_Alhaov
41,740
Creative Score
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Rank 2
garygeorgec
108,040
Creative Score
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Rank 3
Nuninuninu
159,530
Creative Score
Top in Originality
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Rank 1
garygeorgec
108,040
Creative Score
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Rank 2
Jam_Alhaov
41,740
Creative Score
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Rank 3
florieberrehar
97,760
Creative Score
Top in Story-telling
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Rank 1
Jam_Alhaov
41,740
Creative Score
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Rank 2
VegaFX
26,360
Creative Score
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Rank 3
florieberrehar
97,760
Creative Score
