Meta Mornings Contest Ended

Discover the results of the Meta Mornings contest


Challenge

Resume of the contest

Can you convince busy women to adopt a healthy daily ritual, with your wit?

Convince women who don’t have time to make time every morning for Psyllium husk. Show how it boosts their vitality and helps them meet life’s challenges.

Video, maximum 30 seconds.

Read the full brief

3 Winners 5 Community's Favorites 30 Contributors 33 Media Accepted 15 Countries 5 Languages
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Metamucil P&g

Thank you everyone for participating in the Metamucil project. It was incredible to see so many entries from around the world. I was pleasantly surprised to see the high quality of most entries. It was a struggle for me to shortlist the top 10 and finally, narrow down to the top 3 because i honestly, loved the top 10 entries. Finally, the decision came down to selecting the 3 copies, which i felt, had communication ideas that can be used as a sustainable campaign over the next few years. Thanks once again for your participation.

Jury's Prize Winners

Selection by Metamucil

danamtiel
danamtiel #1 Prize
danamtiel 60,690 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Animation
  • Creative Writing
  • Label & Package Design
United States

#1 Prize of €10,000 for Digestive Tract Attitude

So excited to have been a part of this! Through the process we actually 
learned a lot and now are both users of the product. Let me tell you, it 
feels good to be a winner and even better to be regular, thanks to heaps of 
fiber!

I loved the insight of 'having a conversation with your digestive tract / gut'. This idea has a lot of legs and can be used as a big campaign over years.

Metamucil
galouis1982
galouis1982 #2 Prize
galouis1982 22,600 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Animation
  • Creative Writing
  • Label & Package Design
France

#2 Prize of €6,000 for The girl next door

I loved the perspective of the other woman who is envious of the lady taking Metamucil and leading a healthy + active life.

Metamucil
Cristianpop
Cristianpop #3 Prize
Cristianpop 19,970 Creative Score
  • Video
  • Illustration
  • Creative Writing
  • Photography
  • Script Writing
Romania

#3 Prize of €3,000 for My Morning Ritual

Thank you for the opportunity of participating in this challenging contest. I am happy to have won this prize and I am looking forward to other interesting projects to express my creativity.

I loved the insight that working woman have so much on their hands every day that they wish there were three of them. The idea promises consumers that taking Metamucil would make them so active that they'd feel there were 3 of them. The idea has hit the nail on the head.

Metamucil

Community's Favorites

Based on the votes of the contributors in the Feedback Circle

Top in Quality

Top in Originality

Top in Story-telling

Meta Mornings community

Meet all the creative contributors for the contest

30 Contributors