Say eYeka Contest Ended

Help people pronounce “eYeka” properly.

Start July 02, 2015 End July 21, 2015 23:59 UTC Deliberation Results September 2015
Start
July 02, 2015
End
July 21, 2015 23:59 UTC
Results
September 2015
Brief

Context

It’s always the same!

Every time we go to a client meeting, a networking event or whenever we speak about what we do in front of friends and family, we face a problem: people don’t know how to pronounce properly our company name “eYeka”. It’s frustrating and we guess you are not entirely sure either!

And yet, there is only one way to say it.

eYeka means “The soul of the eye”. Our name is composed of two words:

  • “eye” is literally the eye. Here, it means how our community of creators (you!) see brands and other items and express ideas in a visual way
  • “ka” is the Egyptian representation of spiritual essence. The Ka was the “spirit” part of the human soul (still you)

As a result, eYeka is intended to be pronounced as “i-ka” (ai-k-ᴂ), just like “iPhone” or “iPad”, and not aya ka or éyéka.

People are not sure about the right way to talk about us. In the business world, it’s all about credibility and impact. Also, we want to be remembered! The worst thing that can happen is for someone to say to someone else: “I met someone, he gave me his business card but I can’t remember the name of his company…”

This is why, our identity has to be clear and distinct. We need you to cast your eye over this.

Creative Challenge

Create a design solution to help people to pronounce our name properly.

A design that most people, when reading it out loud, will say “i-ka” (ai ka).

The design solution should work graphically (i.e. websites, business cards) but also as text (i.e. e-mails, press releases).

It may involve modifying the eYeka logo, but:

  • do not change the way eYeka is spelled (E Y E K A);
  • keep the overall current eYeka logo (with the “Y” that stands for the people at the heart of the participation);
  • stay within brand guidelines as much as possible: do not change the color of the font (cf. guidelines below), the typography, etc.

We’d love to know more about your creative thinking. Please make sure you answer the following questions about your idea:

  1. What is the idea behind your design?
  2. Why is it a good idea?
  3. How can this idea be translated to other forms, such as text, video, etc?

Tips

The examples are only provided to illustrate our expectations. Please do not use them in your submission or it will be rejected.

A bad idea would be to change how the word is written.

Example: transform ”eYeka” to “Aï Ka” ; “eye ka”; “EYEka”, etc. These are bad examples as they change the way our name is spelled and/or do not comply with our brand code.

Prizes

Jury's Prize

  • #1 Prize €1,000
  • #2 Prize €500

Format

A single-page submission (left side = your idea, right side = answers to the 3 questions).

Winning Criteria

Create a design solution that will help people to understand quickly and without any doubt, how to pronounce eYeka correctly.

Guidelines

Guidelines for this contest

  • The color of the font (#222222).
  • Download the logo here.
  • In English.

 

eYeka standard guidelines

  • Do not show any personal details in the entry (name, contact number, e-mail address, etc.).
  • Keep the source files / working files of your entry until the winners have been announced as they may be needed.
  • Your participation must comply with the rules you accepted when you joined the contest.
  • Your entry has to be your own work to be considered into the contest. If you have included protected elements (music, photographs, designs, fonts, etc.), make sure to fill in the Legal Information section when you upload. You may be asked to provide the authorizations and licenses to use such elements.
  • You must be able to provide the written authorizations from each of the authors and actors who have contributed to the entry.
  • Do not depict sexual, violent, religious, political content or any illicit content as per the rules.
  • Any entry that fails to comply with these rules will not be considered for the contest.