Lucozade Contest Ended
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Challenge

Resume of the contest

Propel Lucozade into the modern world of sport and exercise

Create a print ad that propels Lucozade Sport into the modern world of sports, where people exercise to reach personal goals and to live a balanced, healthy and active lifestyle.

Print ad: photo or illustration with tagline and text explanation (2 pages in total, PDF only).

Read the full brief

4 Winners 5 Community's Favorites 48 Contributors 80 Media Accepted 26 Countries 8 Languages
3b51a03be57a4fd59059b0d4316d75f6

Lucozade Lucozade ribena suntory

Thank you to everyone that participated in this project. The submissions were really varied and very interesting bringing many ideas to the way we are engaging with sport and how Lucozade Sport can be the energy drink of choice to help achieve the personal goals.

Jury's Prize Winners

Selection by Lucozade

andre_dft
andre_dft #1 Prize
andre_dft 346,760 Creative Score
  • Graphic Design
  • Creative Writing
  • Script Writing
Peru

#1 Prize of €1,500 for When to stop is up to you

Thank you for your submission to our project. We really like this simple idea that takes on the relevance of the way personal participation in sport has shifted on many levels. Here you’ve combined the idea of technology such as ‘Strava’ to map a route to be run / cycled / walked with the notion that this can be completed by getting the energy from Lucozade Sport. The idea that completing an extended route each time with Lucozade Sport as the energy drink to help support the individual complete this also resonates our thinking.

Lucozade
garyyong84
garyyong84 #2 Prize
garyyong84 47,400 Creative Score
  • Video
  • Creative Writing
  • Script Writing
China

#2 Prize of €750 for Sports Gets Personal.

Thank you for your submission to our project. We really like your idea that conveys sporting activity can literally be for everyone no matter who they are. By casting a character not usually associated with someone who enjoys sporting activity there is the potential to appeal to those people who usually feel intimidated by places such as gyms. With the Lucozade Sport in hand it all changes.

Lucozade
vicinteriano
vicinteriano #3 Prize
vicinteriano 197,700 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Animation
  • Creative Writing
  • Label & Package Design
  • Script Writing
El Salvador

#3 Prize of €600 for OUT OF THE OFFICE, OUT TO MY BUSINESS

Thank you for your submission to our project. We really like your ideas because it’s so relevant to the workplace world today. There are many people that take part in some sort of sporting activity either before, during or after their working day and having Lucozade Sport with them can help ensure they have the energy required to achieve their goal.

Lucozade
adrianzapatagarcia
adrianzapatagarcia #4 Prize
adrianzapatagarcia 1,150,840 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
Spain

#4 Prize of €400 for Lucozade effect!

Thank you for your submission. You’ve hit on a really nice idea of using the the street signs / signals ‘in the field’ where people like to do their sporting activities as a way of engagement and interaction. There is potential to extend this thinking into something fresh and relevant.

Lucozade

Community's Favorites

Based on the votes of the contributors in the Feedback Circle

Top in Quality

Top in Originality

Top in Story-telling

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Meet all the creative contributors for the contest

48 Contributors