J&J - Odor Specificity Contest Ended

Invent the next feminine care product to help women feel beautifully fresh & clean.

Contest ended on August 03, 2015
Illustration - Creative Writing

Odor is a key concern among all women, especially the fear of others noticing. Traditionally, feminine care products have been primarily focused around functionality – how well does a pad, panty liner, or tampon absorb? But increasingly, women want to eliminate and intimate body odors and also have their intimate areas smell great.

How can you take women’s confidence to the next level with a revolutionary feminine intimate care product innovation that either neutralizes odors, smells amazing or both.


Format: Product and packaging design (visuals) and text, maximum of 5 pages (PDF).