Results | Invent the new Doritos – Invent the next generation of intense sensation Doritos snack for those who expect more boldness in their lives! - eÿeka

Discover the results of the Invent the new Doritos contest

Challenge

Resume of the contest

Invent the next generation of intense sensation Doritos snack for those who expect more boldness in their lives!

Wow us with incredible new product ideas, which bring out-of-the-box sensorial experience to consumers and surprise them with intense flavors and textures for Doritos.

Two-page presentation: designs and text explanations (2 pages max PDF).

4 Winners 5 Community's Favorites 65 Contributors 85 Media Accepted 28 Countries 8 Languages

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Doritos Pepsico

Thanks for all the great ideas & concepts. They will definitely widen our scope and help us build on the brand and get to that "new Doritos" we're looking for. Great job!

Jury's Prize Winners

Selection by Doritos

-ems- #1 Prize

-ems- 26,880 Creative Score

Graphic Design
Creative Writing
Label & Package Design

Spain

#1 Prize of €3,000 for Doritos Chili & Cheese

Great idea/concept for a totally different consumption! Well done!

dmarquezrivero #2 Prize

dmarquezrivero 141,420 Creative Score

Graphic Design
Illustration
Animation
Creative Writing
Label & Package Design
Photography

Argentina

#2 Prize of €1,500 for Doritos Explosion

For the Bold! The deeper, the spicier... perfect fit with the Doritos brand. Congratulations!

josebernabe #3 Prize

josebernabe 32,850 Creative Score

Graphic Design
Illustration
Label & Package Design
Photography

Netherlands

#3 Prize of €1,000 for Doritos Insomnia

Great idea and perfect fit with the consumer and the brand. Now our job is to make it a reality; quite a challenge, but be love it! Great job!

gaiariva #4 Prize

gaiariva 764,980 Creative Score

Graphic Design
Illustration
Creative Writing
Label & Package Design
Photography
Script Writing

Italy

#4 Prize of €500 for Doritos Cabeludas [FINAL]

Totally innovative & different! Doritos is the brand that CAN do this. Well done!

Community's Favorites

Based on the votes of the contributors in the Feedback Circle

Top in Quality

Rank 1 mondragonricardo 60,800 Creative Score
Rank 2 charly-dh 206,790 Creative Score
Rank 3 donjuan_star 129,510 Creative Score

Top in Originality

Rank 1 donjuan_star 129,510 Creative Score
Rank 2 mondragonricardo 60,800 Creative Score
Rank 3 AntonelaDiPietro 0 Creative Score

Top in Story-telling

Rank 1 donjuan_star 129,510 Creative Score
Rank 2 charly-dh 206,790 Creative Score
Rank 3 boonkis 463,000 Creative Score

Invent the new Doritos community

Meet all the creative contributors for the contest

65 Contributors