Results | Invent the new Doritos – Invent the next generation of intense sensation Doritos snack for those who expect more boldness in their lives!

Discover the results of the Invent the new Doritos contest

Challenge

Resume of the contest

Invent the next generation of intense sensation Doritos snack for those who expect more boldness in their lives!

Wow us with incredible new product ideas, which bring out-of-the-box sensorial experience to consumers and surprise them with intense flavors and textures for Doritos.

Two-page presentation: designs and text explanations (2 pages max PDF).

4 Winners 5 Community's Favorites 65 Contributors 85 Media Accepted 29 Countries 8 Languages

Doritos Pepsico

Thanks for all the great ideas & concepts. They will definitely widen our scope and help us build on the brand and get to that "new Doritos" we're looking for. Great job!

Jury's Prize Winners

Selection by Doritos

-ems- #1 Prize

-ems- 8,110 Creative Score

Graphic Design
Creative Writing
Label & Package Design

Spain

#1 Prize of €3,000

Great idea/concept for a totally different consumption! Well done!

Doritos

dmarquezrivero #2 Prize

dmarquezrivero 6,610 Creative Score

Graphic Design
Illustration
Animation
Creative Writing
Label & Package Design
Photography

Argentina

#2 Prize of €1,500

For the Bold! The deeper, the spicier... perfect fit with the Doritos brand. Congratulations!

Doritos

josebernabe #3 Prize

josebernabe 0 Creative Score

Graphic Design
Illustration
Label & Package Design
Photography

Netherlands

#3 Prize of €1,000

Très bonne idée et en accord avec le consommateur et la marque. Notre travail sera maintenant de le faire devenir réalité... Un vrai challenge, mais nous adorons ça ! Très bon travail !

Doritos