Invent the new Doritos Contest Ended

Discover the results of the Invent the new Doritos contest


Resume of the contest

Invent the next generation of intense sensation Doritos snack for those who expect more boldness in their lives!

Wow us with incredible new product ideas, which bring out-of-the-box sensorial experience to consumers and surprise them with intense flavors and textures for Doritos.

Two-page presentation: designs and text explanations (2 pages max PDF).

4 Winners 5 Community's Favorites 65 Contributors 85 Media Accepted 28 Countries 8 Languages

Doritos Pepsico

Thanks for all the great ideas & concepts. They will definitely widen our scope and help us build on the brand and get to that "new Doritos" we're looking for. Great job!

Jury's Prize Winners

Selection by Doritos

-ems- #1 Prize
-ems- 28,850 Creative Score
  • Graphic Design
  • Creative Writing
  • Label & Package Design

#1 Prize of €3,000 for Doritos Chili & Cheese

Great idea/concept for a totally different consumption! Well done!

dmarquezrivero #2 Prize
dmarquezrivero 173,610 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design

#2 Prize of €1,500 for Doritos Explosion

For the Bold! The deeper, the spicier... perfect fit with the Doritos brand. Congratulations!

josebernabe #3 Prize
josebernabe 39,540 Creative Score
  • Graphic Design
  • Illustration
  • Label & Package Design
  • Photography

#3 Prize of €1,000 for Doritos Insomnia

Great idea and perfect fit with the consumer and the brand. Now our job is to make it a reality; quite a challenge, but be love it! Great job!

gaiariva #4 Prize
gaiariva 804,160 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing

#4 Prize of €500 for Doritos Cabeludas [FINAL]

Totally innovative & different! Doritos is the brand that CAN do this. Well done!


Community's Favorites

Based on the votes of the contributors in the Feedback Circle

Top in Quality

Top in Originality

Top in Story-telling

Invent the new Doritos community

Meet all the creative contributors for the contest

65 Contributors