Invent the new Doritos Contest Ended

Invent the next generation of intense sensation Doritos snack for those who expect more boldness in their lives!

Start June 16, 2015 End July 01, 2015 23:59 UTC Deliberation Results September 2015
June 16, 2015
July 01, 2015 23:59 UTC
August 2015


If you are an adventurous person who follows your instinct and likes to share good times with friends, then you must be a Doritos lover. You might be young, irreverent, fun and definitely BOLD!

Doritos are seasoned tortilla chips, iconic because of their edgy triangular shape. Due to the intensity of the experiences Doritos offer, they’re a perfect match for people looking for extreme sensory stimulation. Doritos lovers are bold, always searching to try new things and new products.

Doritos is the leader brand in the salty snacks market! People just love Doritos, and this is true the whole world over!

Doritos needs your help to create a new intense experience for consumers who live boldly.

Can you help invent the next generation of Doritos? A daring and delicious snack that fills the belly in a BOLD way!

Creative Challenge

Wow us with incredible new product ideas, which bring out-of-the-box sensorial experience to consumers and surprise them with intense flavors and textures for Doritos.

Your product idea must be one that fills bellies and brings a whole new experience, but also that has: a triangular shape and a powerful crunch.

Your idea should be presented as a concept board: one page with visuals of product and packaging and one page of text with explanation about the below.

Give a lot of details about your idea!

  • Tell us about the flavor of your new Doritos: ingredients and tastes (remember the taste has to be intense - a “hint of lime” is not BOLD enough).
  • Describe the format of the Doritos (triangle-based but can be tweaked), the graphic design or the new packaging it comes in (see Guidelines to download sachet). Tell us why you picked this shape.
  • Describe the moment: who eats it, when and where will they eat it? Does it unveil an occasion where Doritos was not consumed at the moment?
  • Describe the ritual (the way it’s eaten and what people do when they eat it).
  • Name your product: Doritos “___”.

We are looking for concepts that solve a problem. The problems are that all chips taste the same, they are not fun or entertaining, they are boring, just snacks. So you should come up with ideas that make the snacking more enjoyable, more intense, or that include an activity. Doritos has grown through its core business throughout the last decades, but has been unable to unlock new consumer occasions and bring incremental sales to the brand. We need your help.

Your new product can propose a new packaging or be packed into the Doritos sachet that you can download from the “guidelines”.

The challenge is to bring BOLD and satisfying experiences to teenagers who want to step up their snacking experience. Also keep in mind that Doritos is meant to be a perfect fit for social occasions and to be shared!

Doritos is the trusty companion of adventure-seekers. Doritos is “For the BOLD”. Therefore, your concept has to introduce something NEW, it should be something that attracts people who are adventurous, who enjoy new challenges and are open to try new things.


The examples are only provided to illustrate our expectations. Please do not use them in your submission or it will be rejected.

Example for this contest: a product that will be launched thanks to eYeka Community called Doritos Ruleta. It colors the tongue after being eaten. It is inspired by the triangle rolled into a cone. It looks like a triangular dynamite stick to illustrate the idea of hot flavor.

Another example: the Devil’s Roulette. 1 out of every 5 Doritos in the packet is flavored with super-hot chili. You never know which one of your friends will pick it ... and if it’s you, you can consider yourself lucky ... or unlucky! (Depending on whether or not you like this taste.) This is a new experience, and this is what can be called a new way to interact with Doritos.


Jury's Prize

  • #1 Prize €3,000
  • #2 Prize €1,500
  • #3 Prize €1,000
  • #4 Prize €500


Two-page presentation: designs and text explanations (2 pages max PDF).

Winning Criteria

Awards will go to some of the entries that suggest a breakthrough innovation and that provide intense experiences. Originality of the idea, boldness of the concept and creative execution of your thinking will have to blow the jury away to have a chance to win.


Guidelines for this contest

  • Your concept must be triangular. It is an inspiration, but somehow, your idea needs to be related to it.

  • Avoid mild and sweet tastes and boring experiences. There needs to be something happening.
  • Download the Doritos logo here.
  • If you want, you can propose a new packaging but it's not mandatory.
  • Keep in mind Doritos' personality, which is: “For the bold”.

  • Also, don’t forget it’s a social brand and the chips are meant to be shared.

  • If you’ve participated in our previous Doritos contest, please do not resend the same idea! It will for sure not be picked as a winner!
  • Entries must be in English, Spanish or Portuguese.


eYeka standard guidelines

  • Do not show any personal details in the entry (name, contact number, e-mail address, etc.).
  • Keep the source files / working files of your entry until the winners have been announced as they may be needed.
  • Your participation must comply with the rules you accepted when you joined the contest.
  • Your entry has to be your own work to be considered into the contest. If you have included protected elements (music, photographs, designs, fonts, etc.), make sure to fill in the Legal Information section when you upload. You may be asked to provide the authorizations and licenses to use such elements.
  • You must be able to provide the written authorizations from each of the authors and actors who have contributed to the entry.
  • Do not depict sexual, violent, religious, political content or any illicit content as per the rules.
  • Any entry that fails to comply with these rules will not be considered for the contest.