Invent the next generation of Cheetos that will bring parents and teens back together!
Parents are happy to bond with their children. They need to unwind while enjoying a snack with all the family together. Cheetos offers great tasty cheese snacks for great bonding moments. With Cheetos you feel like a kid again.
Cheetos is still perceived as a snack for kids and now wants to target parents as well.
Create a new Cheetos product (cheese-based, multi-texture) with a concept that talks to both parents & kids with the sole objective of bringing them together in these fun family moments!
We are looking for concepts that solve a problem: Give permission to lighten up and play. Make parents and children feel connected.
Format: Presentations with pictures or illustrations and text (2 pages - PDF only).