Cheetos Contest Ended

Invent the next generation of Cheetos that will bring parents and teens back together!

€6,000
Contest ended on July 05, 2015
Illustration - Creative Writing - Label & Package Design

Parents are happy to bond with their children. They need to unwind while enjoying a snack with all the family together. Cheetos offers great tasty cheese snacks for great bonding moments. With Cheetos you feel like a kid again.

Cheetos is still perceived as a snack for kids and now wants to target parents as well.

Create a new Cheetos product (cheese-based, multi-texture) with a concept that talks to both parents & kids with the sole objective of bringing them together in these fun family moments!

We are looking for concepts that solve a problem: Give permission to lighten up and play. Make parents and children feel connected.

 

Format: Presentations with pictures or illustrations and text (2 pages - PDF only).