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Cheetos Contest Ended

Discover the results of the Cheetos contest

Challenge

Resume of the contest

Invent the next generation of Cheetos that will bring parents and teens back together!

Create a new Cheetos product (cheese-based, multi-texture) with a concept that talks to both parents & kids with the sole objective of bringing them together in these fun family moments!

Presentations with pictures or illustrations and text (2 pages - PDF only).

Read the full brief

4 Winners 4 Community's Favorites 56 Contributors 69 Media Accepted 26 Countries 9 Languages
47b1d920f3050132e57a0a1e243ccdfe

Cheetos Pepsico

Thanks again for your participation and all the great work you did! Incredible "out-of-the-box" ideas that will definitely help us build on these powerful and incredible brands! Great job!

Jury's Prize Winners

Selection by Cheetos

astahov
astahov #1 Prize
astahov 268,920 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Animation
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
Russia

#1 Prize of €3,000 for cheetos_rattles_qr_01

Great idea! Captures the brand's "playability" attribute in a different & fun product. It will definitely challenge us technologically, but we love it!

Cheetos
ypp1117
ypp1117 #2 Prize
ypp1117 154,380 Creative Score
  • Graphic Design
  • Illustration
China

#2 Prize of €1,500 for Cheetos Family

Captures the brand's essence with the "playability" factor within the Family Fun demand space. Loved the different shapes & textures. Great job!

Cheetos
carlos_takemoto
carlos_takemoto #3 Prize
carlos_takemoto 437,570 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Animation
  • Creative Writing
  • Label & Package Design
Brazil

#3 Prize of €1,000 for Slice

Great concept, exploiting the "cheese" figure & flavor and playing with textures. Great job!

Cheetos
goodsense
goodsense #4 Prize
goodsense 231,820 Creative Score
  • Animation
France

#4 Prize of €500 for Permit to move

Exploits the "playability" part the brand is looking for, while delivering on different flavor/texture; a complete multi-sensory experience. Well done!

Cheetos

Community's Favorites

Based on the votes of the contributors in the Feedback Circle

Top in Quality

Top in Originality

Top in Story-telling

Cheetos community

Meet all the creative contributors for the contest

56 Contributors