Cheetos Contest Ended

Discover the results of the Cheetos contest


Resume of the contest

Invent the next generation of Cheetos that will bring parents and teens back together!

Create a new Cheetos product (cheese-based, multi-texture) with a concept that talks to both parents & kids with the sole objective of bringing them together in these fun family moments!

Presentations with pictures or illustrations and text (2 pages - PDF only).

4 Winners 4 Community's Favorites 56 Contributors 69 Media Accepted 28 Countries 9 Languages

Cheetos Pepsico

Thanks again for your participation and all the great work you did! Incredible "out-of-the-box" ideas that will definitely help us build on these powerful and incredible brands! Great job!

Jury's Prize Winners

Selection by Cheetos

astahov #1 Prize
astahov 4,630 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Animation
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing

#1 Prize of €3,000

Great idea! Captures the brand's "playability" attribute in a different & fun product. It will definitely challenge us technologically, but we love it!

ypp1117 #2 Prize
ypp1117 0 Creative Score
  • Graphic Design
  • Illustration

#2 Prize of €1,500

Captures the brand's essence with the "playability" factor within the Family Fun demand space. Loved the different shapes & textures. Great job!

carlos_takemoto #3 Prize
carlos_takemoto 112,830 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Animation
  • Creative Writing
  • Label & Package Design

#3 Prize of €1,000

Great concept, exploiting the "cheese" figure & flavor and playing with textures. Great job!

goodsense #4 Prize
goodsense 0 Creative Score
  • Animation

#4 Prize of €500

Exploits the "playability" part the brand is looking for, while delivering on different flavor/texture; a complete multi-sensory experience. Well done!


Community's Favorites

Based on the votes of the contributors in the Feedback Circle

Top in Quality

Top in Originality

Top in Story-telling

Cheetos community

Meet all the creative contributors for the contest

56 Contributors