Results | Cheetos – Invent the next generation of Cheetos that will bring parents and teens back together!

Discover the results of the Cheetos contest

Challenge

Resume of the contest

Invent the next generation of Cheetos that will bring parents and teens back together!

Create a new Cheetos product (cheese-based, multi-texture) with a concept that talks to both parents & kids with the sole objective of bringing them together in these fun family moments!

Presentations with pictures or illustrations and text (2 pages - PDF only).

4 Winners 4 Community's Favorites 56 Contributors 69 Media Accepted 27 Countries 9 Languages

Cheetos Pepsico

Thanks again for your participation and all the great work you did! Incredible "out-of-the-box" ideas that will definitely help us build on these powerful and incredible brands! Great job!

Jury's Prize Winners

Selection by Cheetos

astahov #1 Prize

astahov 234,130 Creative Score

Graphic Design
Video
Illustration
Animation
Creative Writing
Label & Package Design
Photography
Script Writing

Russia

#1 Prize of €3,000 for cheetos_rattles_qr_01

Great idea! Captures the brand's "playability" attribute in a different & fun product. It will definitely challenge us technologically, but we love it!

Cheetos

ypp1117 #2 Prize

ypp1117 82,450 Creative Score

Graphic Design
Illustration

China

#2 Prize of €1,500 for Cheetos Family

Captures the brand's essence with the "playability" factor within the Family Fun demand space. Loved the different shapes & textures. Great job!

Cheetos

carlos_takemoto #3 Prize

carlos_takemoto 339,380 Creative Score

Graphic Design
Video
Illustration
Animation
Creative Writing
Label & Package Design

Brazil

#3 Prize of €1,000 for Slice

Great concept, exploiting the "cheese" figure & flavor and playing with textures. Great job!

Cheetos

goodsense #4 Prize

goodsense 231,820 Creative Score

Animation

France

#4 Prize of €500 for Permit to move

Exploits the "playability" part the brand is looking for, while delivering on different flavor/texture; a complete multi-sensory experience. Well done!

Cheetos