New beverage packaging Contest Ended

Discover the results of the New beverage packaging contest


Challenge

Resume of the contest

Re-invent the way soft drinks are packaged to reduce calories or match specific occasions.

Re-invent the way soft drinks are packaged to reduce calories or match specific occasions. Design a new packaging format, a graphic design and tell us about the story behind this.

Designs and text: presentation of 4 pages max. (PDF only)

Read the full brief

5 Winners 77 Contributors 95 Media Accepted 30 Countries 9 Languages

Brand is confidential

Thank you all VERY MUCH for your time, effort, and creativity. You have truly inspired our team with a range of unique, unexpected, and cool ideas.

The Team has spent a significant amount of time reviewing all of the submissions and really appreciates your contributions to this process.

Thank you and we look forward to continuing to reference all of your ideas along this journey.

Jury's Prize Winners

Selection by the brand

martindeneuville
martindeneuville #1 Prize
martindeneuville 734,470 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
U.K.

#1 Prize of €3,000 for Filter can

Congratulations. We really appreciated how your constructed your idea visually and verbally. The idea of applying a filter to a standard can is quite interesting. Great job. Really appreciate you participating in this program.

The brand
M-say
M-say #2 Prize
M-say 165,830 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography
Ukraine

#2 Prize of €1,500 for ruleZbottle

Congratulations. Your idea was truly unique and has consistently been identified as one of the team's favorite ideas. The opportunity to allow consumers to control the amount of sweetness through a simple to use scale/meter is quite interesting. Really appreciate you participating in this program. Thank you.

The brand
Birte
Birte #3 Prize
Birte 509,640 Creative Score
  • Creative Writing
  • Photography
  • Script Writing
Germany

#3 Prize of €1,000 for Slice 3/64

Congratulations. Your idea has provided our team with an interesting and unexpected way to think about our challenge while also highlighting the fun of our products by giving consumers a new way to experience the flavor of a soft drink. Thank you for participating in the program. We appreciate your contribution.

The brand
gnob
gnob #4 Prize
gnob 48,300 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
Philippines

#4 Prize of €500 for Calorie Counter

Congratulations. The visual simplicity and impact of your concept has given our team some much needed inspiration on how we can bring transparency and control to the consumer experience. Thank you for participating in the program. We appreciate your contributions and thank you for your time.

The brand
000
000 #5 Prize
000 453,940 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Animation
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
United States

#5 Prize of €500 for scent & centi calorie

Congratulations. Your idea has provided an unexpected twist on how to have consumers interact with our products in a new way that solves some of the current barriers and challenges. Thank you for participating in the program. We appreciate the time and the creativity you have brought into this program.

The brand

New beverage packaging community

Meet all the creative contributors for the contest

77 Contributors