Downy/Lenor Allergy Protection Contest Ended
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Discover the results of the Downy/Lenor Allergy Protection contest


Challenge

Resume of the contest

Convince people that Downy/Lenor liquid fabric conditioner can help seasonal allergy sufferers enjoy more out of life!

Make Downy/Lenor the must-have for allergy sufferers with a visual ad that shows that this liquid fabric conditioner can easily repel allergens from clothes.

Print ad: Photo or illustration with text explanation (2 pages in total, PDF only).

Read the full brief

6 Winners 5 Community's Favorites 53 Contributors 95 Media Accepted 25 Countries 8 Languages
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Lenor P&g

Huge thanks to everyone for your participation in this contest! We were thrilled with the variety of entries and the talent shown by all your great work. It was a great experience!!

Jury's Prize Winners

Selection by Lenor

oceanomare
oceanomare #1 Prize
oceanomare 838,150 Creative Score
  • Graphic Design
  • Animation
  • Creative Writing
Italy

#1 Prize of €1,500 for Spring

This entry not only delivered excellent visualization of the product benefit, but in a beautiful way that fit with the equity of the brand.

Lenor
adrianzapatagarcia
adrianzapatagarcia #2 Prize
adrianzapatagarcia 1,150,840 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
Spain

#2 Prize of €600 for Protection from allergens

We loved that this entry visualized the product benefit in a disruptive way, leveraging a key visual for allergy sufferers but with a new twist.

Lenor
ivandelgadoart
ivandelgadoart #3 Prize
ivandelgadoart 104,280 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Animation
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
Spain

#3 Prize of €400 for Downy

This entry not only delivers on visualization of the product benefit, but does so in a way that creates a strong emotional connection. We know that many allergy sufferers feel like that have to protect their children to an extreme and this entry brings that tension to life.

Lenor

Additional Prize category

Samira-Rafi
Samira-Rafi Additional winner
Samira-Rafi 2,425,760 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
Morocco

Additional winner for Enjoy your springtime !

We really enjoyed the bubble benefit visualization - a very intuitive way to bring the idea to life!

Lenor
lkrupka
lkrupka Additional winner
lkrupka 37,800 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
Canada

Additional winner for Downy/Lenor Allergy Protection — conceptual approach_Buttons

We really liked the use of iconography. Allergy sufferers are very accustomed to using icons to navigate allergy related products and this makes a nice connection between that habit and the laundry process.

Lenor
Kastersky
Kastersky Additional winner
Kastersky 193,260 Creative Score
  • Graphic Design
  • Video
  • Animation
  • Creative Writing
United States

Additional winner for Path

This entry did a nice job of creating a clean, simple visual of the product benefit and also recognizing the magnitude of issues that allergy sufferers face.

Lenor

Community's Favorites

Based on the votes of the contributors in the Feedback Circle

Top in Quality

Top in Originality

Top in Story-telling

Downy/Lenor Allergy Protection community

Meet all the creative contributors for the contest

53 Contributors