Can you breathe creativity into a sanitary pad?
Meet Masie. She’s independent, creative, and ambitious. But she’s also a little bit of a “princess” who’s used to being pampered, she knows what she likes and doesn’t like. Always connected on her mobile, she’s used to brands sending her messages 24/7, but she’s tired of clichéd scientific product demonstrations that don’t connect with her, especially when it comes to personal and feminine products.
Reinvent the way Whisper demonstrates how its sanitary pad works, and get her to choose Whisper by appealing not just to her head, but also to her heart.
FORMAT: Video or animation, up to 45 secs.