Shhh... Share A Secret Contest Ended

Discover the results of the Shhh... Share A Secret contest


Challenge

Resume of the contest

Can you breathe creativity into a sanitary pad?

In a creative and surprising way, reinvent the way Whisper communicates how its product works, in a way that shows femininity and emotion that is relevant to today’s young women.

Video or animation, up to 45 secs.

Read the full brief

5 Winners 6 Community's Favorites 25 Contributors 26 Media Accepted 14 Countries 7 Languages
4df5bd10e76d013208130a459361d064

Whisper P&g

Thanks everybody for all your crazy ideas. As people who had been working on the brand for too long , we felt interesting and inspiring to see how people from the outside would perceive and communicate our brand and product.

Jury's Prize Winners

Selection by Whisper

hervecarton
hervecarton #1 Prize
hervecarton 71,070 Creative Score
  • Graphic Design
  • Illustration
  • Animation
France

#1 Prize of €6,000 for Whisper Gravity

The demo captures the gentle power of Whisper in a unique and memorable way. The droplets rising up into the cloud has a simple purity about it that will appeal to young women.

Whisper
carlos_takemoto
carlos_takemoto #2 Prize
carlos_takemoto 413,600 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Animation
  • Creative Writing
  • Label & Package Design
Brazil

#2 Prize of €4,000 for A poetic Whisper.

I like to thank the client and eYeka, for this prize!  I am really grateful, because I know that all the creators in this contest, have worked hard. And thanks to all managers of eYeka! 

Fresh and memorable, particularly the way the young woman makes the cotton blossoms rise up into the air to protect her from the storm.

Whisper
Paul
Paul #3 Prize
Paul 65,370 Creative Score
  • Graphic Design
  • Video
  • Photography
  • Script Writing
Ukraine

#3 Prize of €3,000 for invisible protection

Her unexpected fall and the subsequent feeling of reassurance is an original way of connecting emotionally with young women.

Whisper
vitallius
vitallius #4 Prize
vitallius 24,040 Creative Score
  • Graphic Design
  • Video
  • Animation
Russia

#4 Prize of €2,000 for Whisper

The demo indirectly communicates lightness through the visual mnemonic of the wings.

Whisper
apet
apet #5 Prize
apet 92,030 Creative Score
  • Illustration
  • Animation
Armenia

#5 Prize of €2,000 for whisper

The demo connects with young women on an emotional level by helping the girl rise above her problem and follow her dreams. It clearly communicates that Whisper is soft and breathable like a cloud, and an irresistible comfort experience.

Whisper

Community's Favorites

Based on the votes of the contributors in the Feedback Circle

Top in Quality

Top in Originality

Top in Story-telling

Shhh... Share A Secret community

Meet all the creative contributors for the contest

25 Contributors