Show us a new way to deliver a deodorising effect!
We have a series of four contests coming up on the topic of deodorants, but broader than that. The four contests will be launched one after another and they are all on distinct themes. Here is the third one.
The way deodorant is delivered has not changed much for ages. A can with a spray button or a stick, or a roll-on… nothing new under the sun!
But people’s deodorising needs are changing and evolving, even if their deodorising products are not. People are actively looking for products that do many things: manage sweat and odours, restore skin after shaving, remove dark spots, reduce sweat but also make them smell good, the list goes on. They want “all-in-one” solutions. Can format and mode of delivery radically change the way we use deodorants?
Let’s look at three trends that could inspire such a development:
- Technology: It’s everywhere and it’s accessible. What were once specialised solutions restricted to the experts have now been made available to ordinary people. Apps and devices are all around us, making these solutions fast and easy. For instance, you can remove hair with a small device that uses laser technology, or remove plaque on your teeth with high pressure jets of water, and you can clean your skin with an electrical device and track your steps to manage your diet.
- Convergence: As technology grows, we are increasingly finding benefits delivered to us in new and inventive ways. Products now deliver benefits beyond those for which they were originally created. We can find phones that access the internet, jewellery that diffuses perfume, ceiling fans that purify the air, even clothes that track blood pressure. Consumers expect objects to do a bit more than their primary function.
- Localised solutions: And there is another trend - getting products that come from your very own culture and that fit specific needs and preferences. Local communities around the globe are taking the opportunity to design specific solutions to the challenges that they face locally. Very cheap cars have been created for developing countries for instance. And in West Africa, they use chew sticks instead of toothbrushes as they deliver the same benefits of brushing your teeth, but are much cheaper and locally sourced.
Change the way deodorants are delivered and/or used, by choosing one of the following trends: 1) Technology 2) Convergence 3) Local Solutions.
You should pick one of these three options to invent a new solution.
- Use technology to bring deodorising benefits to ordinary people in ways that could only previously be accessed by going to see a specialist.
- Invent a product that delivers deodorising benefits in a way that is radically different from how they are delivered today (deodorant in a can, stick, roll-on).
- Provide culturally-rooted formats giving consumers products with a meaning by creating products that are inspired by their cultures and their habits.
We are asking you to think about new ways to deliver deodorising benefits. It can be through small details or big changes.
Keep in mind people’s needs: smelling good, feeling free, having light and soft skin, avoiding wetness and odours.
What innovations can you think of to break the mould?
Tell us how it works, what it looks like and who it is for. Your entry should be composed of: a product idea, a packaging idea and the story around it (when, why and for whom).
The examples are only provided to illustrate our expectations. Please do not use them in your submission or it will be rejected.
Examples for technology: Socks that prevent odours using ions that regulate temperature inside your shoes.
Another good idea: getting Botox in the armpits when someone sweats too much. This is very accessible now, more than it was before. No need to wait for months to get an appointment with a specialist.
An example for convergence: a beauty brand team up with a dairy company to invent the first ever antiperspirant yoghurt.
An example for culturally rooted: using oils that are harvested in specific places, e.g. Moroccans use argon oil, so a deodorant could become an oil that you apply to your armpits.
- #1 Prize €3,000
- #2 Prize €1,500
- #3 Prize €1,000
- #4 Prize €500
Product and packaging design (visual) and text (4 pages PDF only).
We are expecting ideas that reinvent the way deodorising products are delivered. Be innovative and surprise us! The winners will be picked from among the most creative ideas.
Guidelines for this contest
- Don’t use any brand for your product idea.
- Think beyond deodorants. Think ‘deodorizing solution’.
- As we are focusing chiefly on ideas, quality of execution is less important.
- Clearly state which of the three trends your idea is about.
- Entries must be written in English.
eYeka standard guidelines
- Do not show any personal details in the entry (name, contact number, e-mail address, etc.).
- Keep the source files / working files of your entry until the winners have been announced as they may be needed.
- Your participation must comply with the rules you accepted when you joined the contest.
- Your entry has to be your own work to be considered into the contest. If you have included protected elements (music, photographs, designs, fonts, etc.), make sure to fill in the Legal Information section when you upload. You may be asked to provide the authorizations and licenses to use such elements.
- You must be able to provide the written authorizations from each of the authors and actors who have contributed to the entry.
- Do not depict sexual, violent, religious, political content or any illicit content as per the rules.
- Any entry that fails to comply with these rules will not be considered for the contest.