Lay's: Pitch the next video Contest Ended
#LaysAd Grants

Discover the results of the Lay's: Pitch the next video contest


Resume of the contest

Pitch us a story where Lay’s are so irresistible they make you break conventions or change plans

Invent a story about Lay’s irresistibility and how they will make you break conventions or change plans and “pitch” it to us by describing or sketching the key visual and story elements.

A video pitch

4 Winners 66 Contributors 85 Media Accepted 24 Countries 7 Languages

Lay's Pepsico

Dear contestants,

Thank you very much for your participation in the Lay's project. The ideas that you submitted are very creative, fun and some of them were very fresh. Thanks a lot for your efforts and congratulations to the winners!!!

Lay's Team.

Jury's Prize Winners

Selection by Lay's

ericdraven #1 Prize
ericdraven 322,240 Creative Score
  • Video
  • Animation

#1 Prize of €15,000 for GOD FORGIVE ME (FINAL 15s VERSION)

Great job done on lots of things: idea, director's effort, execution, casting, acting etc.
We all anjoyed the copy very much and keep watching it :) Thank you.


fedefracchia #2 Prize
fedefracchia 38,570 Creative Score
  • Video
  • Creative Writing
  • Script Writing

#2 Prize of €9,000 for Mummy (Version B)

This was our first Eyeka Grants contest, and we did our best to produce a truly high-quality ad, one good enough for such a beloved, always-perfectly-stylized brand like Lay's. Overall, we're pretty happy with the result, although the 15" format proved to be a lot harder than we thought. Let's hope eYeka puts out a lot more video projects with Grants, as they're a great way to get great ads done, both for brands and creatives. Thanks again for the opportunity!

Very funny copy and great quality. Thank you.

devonferguson #3 Prize
devonferguson 80,780 Creative Score
  • Video
  • Creative Writing

#3 Prize of €8,000 for Lays - Surprise!

Funny, easy short. Thank you.

Andy777 #4 Prize
Andy777 38,230 Creative Score
  • Video

#4 Prize of €7,000 for HOT PROPOSALS

Thank you for your participation.


Lay's: Pitch the next video community

Meet all the creative contributors for the contest

66 Contributors