Lay's: Pitch the next video Contest Ended
#LaysAd Grants

Discover the results of the Lay's: Pitch the next video contest


Challenge

Resume of the contest

Pitch us a story where Lay’s are so irresistible they make you break conventions or change plans

Invent a story about Lay’s irresistibility and how they will make you break conventions or change plans and “pitch” it to us by describing or sketching the key visual and story elements.

A video pitch

Read the full brief

4 Winners 66 Contributors 85 Media Accepted 25 Countries 7 Languages
23f889703b0501317e980a1e24287e51

Lay's Pepsico

Dear contestants,

Thank you very much for your participation in the Lay's project. The ideas that you submitted are very creative, fun and some of them were very fresh. Thanks a lot for your efforts and congratulations to the winners!!!

Lay's Team.

Jury's Prize Winners

Selection by Lay's

ericdraven
ericdraven #1 Prize
ericdraven 403,750 Creative Score
  • Graphic Design
  • Video
  • Animation
Spain

#1 Prize of €15,000 for GOD FORGIVE ME (FINAL 15s VERSION)

Great job done on lots of things: idea, director's effort, execution, casting, acting etc.
We all anjoyed the copy very much and keep watching it :) Thank you.

 

Lay's
fedefracchia
fedefracchia #2 Prize
fedefracchia 43,220 Creative Score
  • Video
  • Creative Writing
  • Script Writing
Argentina

#2 Prize of €9,000 for Mummy (Version B)

This was our first Eyeka Grants contest, and we did our best to produce a truly high-quality ad, one good enough for such a beloved, always-perfectly-stylized brand like Lay's. Overall, we're pretty happy with the result, although the 15" format proved to be a lot harder than we thought. Let's hope eYeka puts out a lot more video projects with Grants, as they're a great way to get great ads done, both for brands and creatives. Thanks again for the opportunity!

Very funny copy and great quality. Thank you.

Lay's
devonferguson
devonferguson #3 Prize
devonferguson 122,090 Creative Score
  • Video
  • Creative Writing
Canada

#3 Prize of €8,000 for Lays - Surprise!

Funny, easy short. Thank you.

Lay's
Andy777
Andy777 #4 Prize
Andy777 72,650 Creative Score
  • Video
Australia

#4 Prize of €7,000 for HOT PROPOSALS

Thank you for your participation.

Lay's

Lay's: Pitch the next video community

Meet all the creative contributors for the contest

66 Contributors