Discover the results of the Lay's: Pitch the next video contest
Resume of the contest
Pitch us a story where Lay’s are so irresistible they make you break conventions or change plans
Invent a story about Lay’s irresistibility and how they will make you break conventions or change plans and “pitch” it to us by describing or sketching the key visual and story elements.
A video pitch
Jury's Prize Winners
Selection by Lay's
ericdraven #1 Prize
fedefracchia #2 Prize
- Creative Writing
- Script Writing
#2 Prize of €9,000 for Mummy (Version B)
This was our first Eyeka Grants contest, and we did our best to produce a truly high-quality ad, one good enough for such a beloved, always-perfectly-stylized brand like Lay's. Overall, we're pretty happy with the result, although the 15" format proved to be a lot harder than we thought. Let's hope eYeka puts out a lot more video projects with Grants, as they're a great way to get great ads done, both for brands and creatives. Thanks again for the opportunity!
Very funny copy and great quality. Thank you.