Results | Lay's: Pitch the next video – Pitch us a story where Lay’s are so irresistible they make you break conventions or change plans

Discover the results of the Lay's: Pitch the next video contest

Challenge

Resume of the contest

Pitch us a story where Lay’s are so irresistible they make you break conventions or change plans

Invent a story about Lay’s irresistibility and how they will make you break conventions or change plans and “pitch” it to us by describing or sketching the key visual and story elements.

A video pitch

4 Winners 66 Contributors 85 Media Accepted 24 Countries 6 Languages

Lay's Pepsico

Dear contestants,

Thank you very much for your participation in the Lay's project. The ideas that you submitted are very creative, fun and some of them were very fresh. Thanks a lot for your efforts and congratulations to the winners!!!

Lay's Team.

Jury's Prize Winners

Selection by Lay's

ericdraven #1 Prize

ericdraven 40 Creative Score

Video
Animation

Spain

#1 Prize of €15,000

Great job done on lots of things: idea, director's effort, execution, casting, acting etc.
We all anjoyed the copy very much and keep watching it :) Thank you.

Lay's

$fedefracchia$

fedefracchia #2 Prize

fedefracchia 10 Creative Score

Video
Creative Writing
Script Writing

Argentina

#2 Prize of €9,000

This was our first Eyeka Grants contest, and we did our best to produce a truly high-quality ad, one good enough for such a beloved, always-perfectly-stylized brand like Lay's. Overall, we're pretty happy with the result, although the 15" format proved to be a lot harder than we thought. Let's hope eYeka puts out a lot more video projects with Grants, as they're a great way to get great ads done, both for brands and creatives. Thanks again for the opportunity!

Very funny copy and great quality. Thank you.

Lay's