Downy / Lenor Protection Contest Ended
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Discover the results of the Downy / Lenor Protection contest


Challenge

Resume of the contest

In an impactful and simple print ad, show us that, thanks to Downy/Lenor, clothes are protected from damage OR show that they are protected from odors!

Create an impactful print ad that brings to life how Downy/Lenor protects fabric OR prevents bad odors from clinging to clothes and neutralizes them.

Print ad: Photo or illustration with text explanation (2 pages in total, PDF only).

Read the full brief

5 Winners 4 Community's Favorites 86 Contributors 188 Media Accepted 35 Countries 9 Languages
B06d8387c6da4f2daff84fba89a28c72

Lenor P&g

This was a very tough decision because there were so many good ideas. Thank you so much for your work - your creativity is inspiring!

Jury's Prize Winners

Selection by Lenor

olivierporte22
olivierporte22 #1 Prize
olivierporte22 64,520 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Script Writing
France

#1 Prize of €1,500 for OLIVIER PORTE - Downy Lenor Contest

This was an incredibly clever articulation of bad odor on clothes. I loved how it was immediately understandable, funny, true, and visual.

Lenor
NelsonCarvalho58
NelsonCarvalho58 #2 Prize
NelsonCarvalho58 146,440 Creative Score
  • Graphic Design
  • Creative Writing
  • Label & Package Design
  • Script Writing
Brazil

#2 Prize of €600 for Downy wash 2

This was a great visualization of the fear many people feel when they wash their favorite clothes. It was immediately noticeable, humorous, but true.

Lenor
aventicum
aventicum #3 Prize
aventicum 696,220 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
Switzerland

#3 Prize of €400 for Downy Lenor

This was very clever - we looked back and forth a few times before getting the joke! This is a great, ironic way of demonstrating the value of clothing protection.

Lenor

Additional Prize category

charly-dh
charly-dh Additional winner
charly-dh 579,460 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
Belgium

Additional winner for Downy Lenor - Cheese

I loved the personification of food odors on clothes. This is very true for many consumers - some of whom will change clothes after preparing a meal just to remove the odor. Thank you for your creativity and humor!

Lenor
oceanomare
oceanomare Additional winner
oceanomare 838,150 Creative Score
  • Graphic Design
  • Animation
  • Creative Writing
Italy

Additional winner for Differences

I loved the humor in this work. It draws attention to the benefit without being heavy-handed, and is a simple and elegant expression of clothing protection. Thank you for your creativity and humor!

Lenor

Community's Favorites

Based on the votes of the contributors in the Feedback Circle

Top in Quality

Top in Originality

Top in Story-telling

Downy / Lenor Protection community

Meet all the creative contributors for the contest

86 Contributors