Results | Barista Bros. – Can you create an ad for coffee flavored-milk that appeals to a man’s interests, rather than his stomach?

Discover the results of the Barista Bros. contest

Challenge

Resume of the contest

Can you create an ad for coffee flavored-milk that appeals to a man’s interests, rather than his stomach?

Apart from talking about the product itself, show us how you would convince people who don’t drink Barista Bros. flavored milk to try it!

Poster with a page of explanation to answer the 3 questions (PDF).

3 Winners 6 Community's Favorites 76 Contributors 139 Media Accepted 29 Countries 8 Languages

Barista Bros. Coca-cola

Thanks everyone for your contributions. The entries were very unique and certainly opened our eyes to different ways the consumer may see our brand.

Jury's Prize Winners

Selection by Barista Bros.

tcordell #1 Prize

tcordell 615,600 Creative Score

Graphic Design
Illustration
Creative Writing
Script Writing

U.K.

#1 Prize of €3,000 for Sea Spray

"As a freelance copywriter, I don't often get the luxury of a plum brief and a reasonable deadline, so working on the Barista Bros poster was an enjoyable experience. To win top prize makes it all the more sweeter.
All the best!"

Aligning the consumption occasion (morning) with an audience passion (surfing) and the product was a nice mix. A creative execution like this has stimulated further ideas around how we could create a content series around "wake up and..."

Barista Bros.

OhmyOre #2 Prize

OhmyOre 30,180 Creative Score

Graphic Design
Video
Illustration
Creative Writing
Label & Package Design
Photography
Script Writing

Spain

#2 Prize of €1,500 for Don't be cool, be interesting - Barista Bros.

I think it's a great opportunity for creators and brands this initiative. Participate in this contest showed me a very interesting source of creativity and knowledge about brands that don't exist in my country. I hope the slogan can fit in that target. I really want to go to Australia and taste Barista Bros. for being "more interesting".

Love the sentiment of this content and feel like it is a great brand fit for Barista Bros.

Barista Bros.

AnnaNThang #3 Prize

AnnaNThang 905,430 Creative Score

Graphic Design
Illustration
Creative Writing
Label & Package Design
Photography

United States

#3 Prize of €500 for Fix

This content opened our eyes to moments and occasions that we hadn't previously considered. Flavoured milk and surfing is actually quite a common combination.

Barista Bros.