Create a concept for a healthy, original and flavorful salad meal.
From the farm to the table, Florette offers fresh salad and vegetables for every taste and season.
Florette understands that, nowadays, our increasingly busy lives are having an impact on how we eat. We tend to spread our meals out across the day, sneaking in a little snack before exercising, in the car or in front of the computer. And yet, we still crave good snack food that is healthy, fresh and nutritious.
Giving consumers what they need is a top priority for Florette, which is why they are now looking to create some brand new salads.
Come up with a brand new idea for a healthy and delicious salad meal (using salad or cut raw vegetables) that busy people can really enjoy without sacrificing either the joy of eating or a balanced diet.
FORMAT: Presentations - design and text explanation (max. 5 page PDF).