Results | Loving Lay's – Tell us an engaging and surprising story that shows that when you see Lay’s, you want Lay’s!

Discover the results of the Loving Lay's contest

Challenge

Resume of the contest

Tell us an engaging and surprising story that shows that when you see Lay’s, you want Lay’s!

Invent fun and unexpected stories that bring to life how Lay’s potato chips are irresistible and that when you (or the hero of your idea) see them, you want them!

Presentation with texts and at least 1 visual illustration (maximum 4 PDF page)

Read the full brief

3 Winners 8 Community's Favorites 63 Contributors 100 Media Accepted 26 Countries 7 Languages

Lay's Pepsico

Dear participants, thank you very much for taking part in the Lay’s contest. We appreciate your creativity and great sense of humor. While we had to choose just three ideas - we judged the ideas based on several factors: sense of humor, originality, drama, intrigue; most of the ideas presented were very fascinating and entertaining.

Jury's Prize Winners

Selection by Lay's

cjs_capricorn #1 Prize

cjs_capricorn 29,450 Creative Score

Video
Illustration
Creative Writing
Photography
Script Writing

Russia

#1 Prize of €3,000 for Lay's for a monk

The idea has a lot of surprise in it and proves Lay’s irresistibility message - even the meditating monk could not resist. We also think that the story can be shoot in a beautiful way.

Lay's

shathree #2 Prize

shathree 294,160 Creative Score

Graphic Design
Illustration
Creative Writing
Label & Package Design

Philippines

#2 Prize of €1,500 for COURTROOM

Funny way to present Lay’s irresistibility. Interesting set up – calm, grand and stately court room and the funny ending makes the story even more attractive.

Lay's