Discover the results of the Loving Lay's contest
Challenge
Resume of the contest
Tell us an engaging and surprising story that shows that when you see Lay’s, you want Lay’s!
Invent fun and unexpected stories that bring to life how Lay’s potato chips are irresistible and that when you (or the hero of your idea) see them, you want them!
Presentation with texts and at least 1 visual illustration (maximum 4 PDF page)

Lay's Pepsico
Dear participants, thank you very much for taking part in the Lay’s contest. We appreciate your creativity and great sense of humor. While we had to choose just three ideas - we judged the ideas based on several factors: sense of humor, originality, drama, intrigue; most of the ideas presented were very fascinating and entertaining.
Jury's Prize Winners
Selection by Lay's

cjs_capricorn #1 Prize
- Video
- Illustration
- Creative Writing
- Photography
- Script Writing
#1 Prize of €3,000
The idea has a lot of surprise in it and proves Lay’s irresistibility message - even the meditating monk could not resist. We also think that the story can be shoot in a beautiful way.
Lay's
kevinvijaya #3 Prize
- Video
- Illustration
- Creative Writing
- Label & Package Design
- Script Writing
#3 Prize of €500
Funny story with an unusual characters. Truly breaking the conventions to get some Lay’s.
Lay'sCommunity's Favorites
Based on the votes of the contributors in the Feedback Circle
Top in Quality
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Rank 1 tcordell 89,160 Creative Score
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Rank 2 taz 40 Creative Score
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Rank 3 cacohache 2,810 Creative Score
Top in Originality
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Rank 1 taz 40 Creative Score
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Rank 2 ryanbiswan 0 Creative Score
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Rank 3 Rautakanki 0 Creative Score
Top in Story-telling
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Rank 1 taz 40 Creative Score
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Rank 2 remake1990 99,960 Creative Score
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Rank 3 Chamuyo 0 Creative Score