The Power of Fragrance Contest Ended

Tell us a story about the transformative power of perfume!

Start March 17, 2015 End April 12, 2015 23:59 UTC Deliberation Results July 2015
Start
March 17, 2015
End
April 12, 2015 23:59 UTC
Results
June 2015
Brief

Context

The scent of a fine fragrance coming from a woman – it really leaves an impression on you, doesn’t it? Her perfume, or the soap, body wash, or shampoo she uses in the shower. A woman smells amazing! She walks by you and leaves a trail of feminine scent behind her, instinctively grabbing your attention.

But what effect does smelling good have on a woman?  How does she feel when she wears perfume? What is the feeling when she wraps her body in a scent that the finest perfume makers created, using only the best ingredients on the planet? Can you imagine that moment? How does it transform a woman?  

One of the largest beauty brands is launching a new line of body wash with rich fine fragrance compositions designed to bloom in the shower and to last longer after it. As if you are bathing with perfume every time. They would like to better understand the effect of fragrance on women.

Creative Challenge

Amaze us with an original, surprising, insightful and creative illustrated story about how fine fragrances from a body wash can transform a woman.

Imagine a woman who showers with a body wash that fills the room with the scent of flowers in bloom, enveloping their entire body in fine fragrance. What kind of change will they experience? How would it affect her, her mood, her behavior, her relationships with herself and with others?

Think of perfume as a powerful emotional trigger. Think about the feeling women get when they know they smell amazing.

Tips

The examples are only provided to illustrate our expectations. Please do not use them in your submission or it will be rejected.

Your stories should inspire us to think in a new way about the power of fine fragrance and its transformative effect on a woman (it can be the way she behaves, her confidence level, her sensuality, her attitude, her thoughts, her work, her love life, her spirit, her smile, her body language, her voice, her walk, etc.). Present stories that will inspire us, make us see things differently and stimulate surprising ideas.

Prizes

Jury's Prize

  • #1 Prize €3,000
  • #2 Prize €2,000
  • #3 Prize €1,000
  • #4 Prize €1,000
  • #5 Prize €500

Format

Story with illustrations and answers to the 3 questions (Maximum 5 pages of PDF)

Winning Criteria

Your ideas must be interesting, insightful and original. Fill our minds with stories about fine fragrance and the effects it has on the ladies who possess it. Make your imagination work over time and really show us ways we can understand the transformation women go through after enveloping their bodies in fine fragrances.  

Guidelines

Guidelines for this contest

  • Entries in English please.
  • With your submission, please answer these 3 questions: How does the fragrance transform your heroine? What is different now than before? What impact will it have on her?
  • Present the transformation through photos/illustrations and explain your story in writing (no more than 500 words).

eYeka standard guidelines

  • Do not show any personal details in the entry (name, contact number, e-mail address, etc.).
  • Keep the source files / working files of your entry until the winners have been announced as they may be needed.
  • Your participation must comply with the rules you accepted when you joined the contest.
  • Your entry has to be your own work to be considered into the contest. If you have included protected elements (music, photographs, designs, fonts, etc.), make sure to fill in the Legal Information section when you upload. You may be asked to provide the authorizations and licenses to use such elements.
  • You must be able to provide the written authorizations from each of the authors and actors who have contributed to the entry.
  • Do not depict sexual, violent, religious, political content or any illicit content as per the rules.
  • Any entry that fails to comply with these rules will not be considered for the contest.