HUGO next generation Contest Ended

Help HUGO attract Millenials with your breakthough ideas

Contest ended on March 22, 2015
Illustration - Creative Writing - Label & Package Design

Everyone likes to smell good. A scent can make you feel confident and ready to do great things. It makes you feel seductive and expresses your personality, or your mood. Perfume is powerful. Yet young people don’t buy perfume anymore.

They just don’t think about it, it’s not part of their daily routine. They don’t feel close at all to what perfume represents. Fragrances shops are not places where young people like to go. Young men can even be scared to go to these places!

HUGO wants to connect with young people by creating a new fragrance product or a new solution whatever this can be that will be relevant to them and linked to the way they live.

Invent the next breakthrough fragrance innovation that Millennials will find irresistible.


FORMAT: Presentations with illustrations and text (6 pages max)