Results | Big Mac & Chicken McNuggets – Can you elevate the Big Mac and Chicken McNuggets experience to spread the love for McDonald’s?

Discover the results of the Big Mac & Chicken McNuggets contest

Challenge

Resume of the contest

Can you elevate the Big Mac and Chicken McNuggets experience to spread the love for McDonald’s?

Wow us with the most inventive and clever ideas on how to modernize the Big Mac and/or Chicken McNuggets’ iconic experience by being more relevant to people’s needs and expectations of real and fresh food.

Presentation with text and illustrations (8 pages max)

5 Winners 4 Community's Favorites 83 Contributors 127 Media Accepted 31 Countries 9 Languages

McDonald's Mcdonalds

Thanks you for your time and engagement on this project. We greatly appreciate the submissions. They were creative and very well thought out. There were ideas that we have not seen before, which was very refreshing and resulted in new ideas for our next round of development.

Jury's Prize Winners

Selection by McDonald's

Nexo24 #1 Prize

Nexo24 11,840 Creative Score

Graphic Design
Illustration
Animation
Creative Writing
Label & Package Design
Photography
Script Writing

France

#1 Prize of €4,000 for Authentic Big Mac Experience

What a wonderful way to depict the specialness of Big Mac. This is not an idea we have had previously submitted. It clearly exemplifies the real & fresh aspect of the ingredients and how it is prepared.

McDonald's

ManuFF #2 Prize

ManuFF 79,270 Creative Score

Graphic Design
Video
Illustration
Animation
Creative Writing
Label & Package Design
Photography
Script Writing

Spain

#2 Prize of €2,000 for Skewers McNuggets

A very fun. interesting and creative approach to deliver both fresh and more nutritious product. This delivered a whole meal because of the vegetables and protein together. Even the package design was fun and engaging.

McDonald's

siraelle666 #3 Prize

siraelle666 816,500 Creative Score

Graphic Design
Illustration
Label & Package Design
Photography

France

#3 Prize of €2,000 for Big Mac

The packaging designs were very unique and most imprtantly addressed a consumer need: messiness of the product.

McDonald's

mwfuchs #4 Prize

mwfuchs 14,290 Creative Score

Graphic Design
Creative Writing
Script Writing

U.K.

#4 Prize of €1,000 for McDonald's

This was a very well though out idea from sourcing to how the product came together. This is a territory we have been exploring and you created a holistic concept that we could use from benefits to support points.

McDonald's

mickeygogo #5 Prize

mickeygogo 11,900 Creative Score

Graphic Design
Video
Illustration
Animation
Creative Writing
Label & Package Design
Photography
Script Writing

Ireland

#5 Prize of €1,000 for Your Friend, Big Mac.

This concept brought immediate smiles to our faces. This was an excellent and contemporary idea to engage customers with the brand. It was a wonderful fit with out DNA of the brand.

McDonald's