Discover the results of the Big Mac & Chicken McNuggets contest
Challenge
Resume of the contest
Can you elevate the Big Mac and Chicken McNuggets experience to spread the love for McDonald’s?
Wow us with the most inventive and clever ideas on how to modernize the Big Mac and/or Chicken McNuggets’ iconic experience by being more relevant to people’s needs and expectations of real and fresh food.
Presentation with text and illustrations (8 pages max)

McDonald's Mcdonalds
Thanks you for your time and engagement on this project. We greatly appreciate the submissions. They were creative and very well thought out. There were ideas that we have not seen before, which was very refreshing and resulted in new ideas for our next round of development.
Jury's Prize Winners
Selection by McDonald's

Nexo24 #1 Prize
- Graphic Design
- Illustration
- Animation
- Creative Writing
- Label & Package Design
- Photography
- Script Writing
#1 Prize of €4,000
What a wonderful way to depict the specialness of Big Mac. This is not an idea we have had previously submitted. It clearly exemplifies the real & fresh aspect of the ingredients and how it is prepared.

ManuFF #2 Prize
- Graphic Design
- Video
- Illustration
- Animation
- Creative Writing
- Label & Package Design
- Photography
- Script Writing
#2 Prize of €2,000
A very fun. interesting and creative approach to deliver both fresh and more nutritious product. This delivered a whole meal because of the vegetables and protein together. Even the package design was fun and engaging.

siraelle666 #3 Prize
#3 Prize of €2,000
The packaging designs were very unique and most imprtantly addressed a consumer need: messiness of the product.

mwfuchs #4 Prize
#4 Prize of €1,000
This was a very well though out idea from sourcing to how the product came together. This is a territory we have been exploring and you created a holistic concept that we could use from benefits to support points.

mickeygogo #5 Prize
- Graphic Design
- Video
- Illustration
- Animation
- Creative Writing
- Label & Package Design
- Photography
- Script Writing
#5 Prize of €1,000
This concept brought immediate smiles to our faces. This was an excellent and contemporary idea to engage customers with the brand. It was a wonderful fit with out DNA of the brand.
Community's Favorites
Based on the votes of the contributors in the Feedback Circle
Top in Quality
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Rank 1 Samira-Rafi 364,480 Creative Score
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Rank 2 blancanera 10 Creative Score
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Rank 3 ma-create 100,300 Creative Score
Top in Originality
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Rank 1 Samira-Rafi 364,480 Creative Score
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Rank 2 siraelle666 0 Creative Score
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Rank 3 blancanera 10 Creative Score
Top in Story-telling
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Rank 1 Samira-Rafi 364,480 Creative Score
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Rank 2 siraelle666 0 Creative Score
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Rank 3 blancanera 10 Creative Score