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Big Mac & Chicken McNuggets Contest Ended

Discover the results of the Big Mac & Chicken McNuggets contest

Challenge

Resume of the contest

Can you elevate the Big Mac and Chicken McNuggets experience to spread the love for McDonald’s?

Wow us with the most inventive and clever ideas on how to modernize the Big Mac and/or Chicken McNuggets’ iconic experience by being more relevant to people’s needs and expectations of real and fresh food.

Presentation with text and illustrations (8 pages max)

Read the full brief

5 Winners 4 Community's Favorites 83 Contributors 127 Media Accepted 30 Countries 9 Languages
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McDonald's Mcdonalds

Thanks you for your time and engagement on this project. We greatly appreciate the submissions. They were creative and very well thought out. There were ideas that we have not seen before, which was very refreshing and resulted in new ideas for our next round of development.

Jury's Prize Winners

Selection by McDonald's

Nexo24
Nexo24 #1 Prize
Nexo24 47,980 Creative Score
  • Graphic Design
  • Illustration
  • Animation
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
France

#1 Prize of €4,000 for Authentic Big Mac Experience

What a wonderful way to depict the specialness of Big Mac. This is not an idea we have had previously submitted. It clearly exemplifies the real & fresh aspect of the ingredients and how it is prepared.

McDonald's
ManuFF
ManuFF #2 Prize
ManuFF 147,950 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Animation
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
Spain

#2 Prize of €2,000 for Skewers McNuggets

A very fun. interesting and creative approach to deliver both fresh and more nutritious product. This delivered a whole meal because of the vegetables and protein together. Even the package design was fun and engaging.

McDonald's
siraelle666
siraelle666 #3 Prize
siraelle666 717,950 Creative Score
  • Graphic Design
  • Illustration
  • Label & Package Design
  • Photography
France

#3 Prize of €2,000 for Big Mac

The packaging designs were very unique and most imprtantly addressed a consumer need: messiness of the product.

McDonald's
mwfuchs
mwfuchs #4 Prize
mwfuchs 51,470 Creative Score
  • Graphic Design
  • Creative Writing
  • Script Writing
U.K.

#4 Prize of €1,000 for McDonald's

This was a very well though out idea from sourcing to how the product came together. This is a territory we have been exploring and you created a holistic concept that we could use from benefits to support points.

McDonald's
mickeygogo
mickeygogo #5 Prize
mickeygogo 39,050 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Animation
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
Ireland

#5 Prize of €1,000 for Your Friend, Big Mac.

This concept brought immediate smiles to our faces. This was an excellent and contemporary idea to engage customers with the brand. It was a wonderful fit with out DNA of the brand.

McDonald's

Community's Favorites

Based on the votes of the contributors in the Feedback Circle

Top in Quality

Top in Originality

Top in Story-telling

Big Mac & Chicken McNuggets community

Meet all the creative contributors for the contest

83 Contributors