Ensure Contest Ended

Discover the results of the Ensure contest


Challenge

Resume of the contest

Convince people in their fifties that Ensure is what they need to remain active and healthy.

Create a print ad to convince men and women in their fifties that they should drink Ensure, a nutritional shake.

One print. (PDF only)

Read the full brief

4 Winners 6 Community's Favorites 81 Contributors 133 Media Accepted 31 Countries 9 Languages
3f0fe5008f53013239990a1e243ccdfe

Ensure Abbott laboratories

Dear Eyeka participants,
Thank you all for taking the time to deep dive into the Ensure brief and for ideating and sharing such great concepts. We are very pleased with the quality of ideas and the insights that came out of this exercise. Eyeka is definitely a rich community with strong strategic minds and talented individuals.
Congratulations to the Winners!

Jury's Prize Winners

Selection by Ensure

NNK
NNK #1 Prize
NNK 45,390 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
France

#1 Prize of €3,000 for STAY YOUNG FROM INSIDE*

I've discovered eYeka by chance on Facebook. I participated in contest because, I'm looking for a job in add agency but it is really hard to find it in Paris, because all of them prefer hiring trainees. I felt really happy to learn that I won. This is encouraging. I'll keep creating other creations.

We liked the production value and the insight of this concept. This is communicating a strong and compelling message in a very simple and straight-forward way. We also liked that people are not being portrayed on this concept therefore no risk of showing people that are too old/too sick… (no risk of negative interpretation).
Thank you very much for taking the time to create this piece. Our team was very inspired by the simplicity of this execution. Great job and congratulations on winning the first prize!

Ensure
mysocialduck
mysocialduck #2 Prize
mysocialduck 122,390 Creative Score
  • Creative Writing
  • Script Writing
Philippines

#2 Prize of €1,500 for Lie About Your Age

We liked the fighting idea which is right on point with our target’s mindset. Lying about your age to your body is a very optimistic and pro-active way to “fight” the aging process. It’s also about "getting up" vs "giving up". Great strategic point of view.
Thank you for unveiling this strong insight. This will trigger interesting and breakthrough executions. Congratulations on winning the 2nd prize!

Ensure
mysocialduck
mysocialduck #3 Prize
mysocialduck 122,390 Creative Score
  • Creative Writing
  • Script Writing
Philippines

#3 Prize of €1,000 for Hide Your Age

This concept is tapping into the right optimistic/pro-active mindset of our target. The visual is probably a little too active for our target, but the message nicely support the background visual.
Congratulations on winning the 3rd prize! Our team appreciated you taking the time to think about this mandate and execute a very compelling piece. Well done!

Ensure
agurod3c
agurod3c #4 Prize
agurod3c 99,060 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Script Writing
Spain

#4 Prize of €500 for First Sight

Our team really liked the quality of this execution. It is a smart way to express health/aging without depicting models/talents. We particularly liked the insight of “you’re probably not as healthy as you think you are” which is an eye-opening statement for our target. Catchy and disruptive which makes people stop and think about Ensure in a different way.
Great and very intriguing execution. We strongly believe that this piece has a lot of potential from a holistic campaign standpoint. Thank you for sharing such a high quality execution and congratulations on winning the 4th prize. Great job!

Ensure

Community's Favorites

Based on the votes of the contributors in the Feedback Circle

Top in Quality

Top in Originality

  • xdev Rank 1 xdev 310,470 Creative Score
  • pistol Rank 2 pistol 92,890 Creative Score
  • nak139 Rank 3 nak139 15,400 Creative Score

Top in Story-telling

Ensure community

Meet all the creative contributors for the contest

Thank you to all the participants of this contest for your creativity and bright ideas!

81 Contributors