Kinder BUENO Contest Ended

Show us how pampering yourself with Kinder Bueno changes the way you see life.

Start December 19, 2014 End January 20, 2015 23:59 UTC Deliberation Results May 2015
Start
December 19, 2014
End
January 20, 2015 23:59 UTC
Results
March 2015
Brief

Context

Sometimes I allow myself to be pampered. I am more relaxed then and satisfied. And when I am satisfied I see things better.

Kinder Bueno pampers me with its taste and gives me a moment of real pleasure. I can delight in its crispy wafer, fine/delicate cream, velvety milk chocolate that just melts in my mouth. Kinder Bueno is the snack that everyone likes. People who are fan of Kinder Bueno tell that it’s a very unique snack. No other product is so delicious. When you indulge yourself in pampering you can change the way you see life.

Kinder Bueno changes the way it communicates. They want to bring to life this idea, creatively. Can you help craft an impactful print ad and think about how this idea could be implemented in a whole campaign?

Creative Challenge

How could Kinder Bueno express in an impactful print ad the idea that pampering is so important in life… and that it has a great impact!  

Create an arresting poster that brings to life how pampering yourself with Kinder Bueno makes you look at the bright side of life.

Your creative idea has to trigger emotions and have the potential to touch everyone.

Put yourself in the shoes of the creator of Kinder Bueno. You want to show to the world that pampering does change how you see the world around you. How would you communicate this in a poster? If you wanted to do a full campaign based on this idea, what TV ad would you shoot?

Your poster needs to have a key visual with a tagline and some text in a separate page.

In this page, we want to know what your idea is about and where your inspiration comes from. We also ask you to answer this question: What story could you tell in a TVC, based on your idea? Tell us what’s happening, who is involved and what role Kinder Bueno plays. 

Kinder Bueno is the indulgent snack that everyone loves. It’s a crispy wafer, a fine cream, a velvety milk chocolate that just melt in my mouth… so good... an indulgence… a caress to the senses… a new vision of the world.

Your posters will help Kinder Bueno finalize the next TV campaign for the brand. 

Prizes

Jury's Prize

  • #1 Prize €4,000
  • #2 Prize €2,000
  • #3 Prize €1,500

Format

Poster with images and text + separate page (3 pages max/ PDF only)

Winning Criteria

  • Rather than high-quality print ads, we are looking for powerful creative ideas.
  • Answer the mandatory question.
  • Avoid problem-solving scenarios. Kinder Bueno is not the miracle solution to any problems. It’s a light-hearted snack and something positive and joyful.
  • Avoid sexual connotations. No parents and kids. Kinder Bueno is a snack for adults. 
  • Have in mind the values of the brand: pleasure, happiness, light mood and sensuality.
  • Look at past campaigns here, here and here to create something new.
  • The target is everyone aged from 15 to 40 years.
  • Your entry must consist of a key visual with a tagline, a short paragraph of details about where your idea comes from and ideas about how it could be deployed online and offline.
  • You can download logo and product shot from the toolkit.
  • Entries must be in English. 
Guidelines

eYeka standard guidelines

  • Do not show any personal details in the entry (name, contact number, e-mail address, etc.).
  • Keep the source files / working files of your entry until the winners have been announced as they may be needed.
  • Your participation must comply with the rules you accepted when you joined the contest.
  • Your entry has to be your own work to be considered into the contest. If you have included protected elements (music, photographs, designs, fonts, etc.), make sure to fill in the Legal Information section when you upload. You may be asked to provide the authorizations and licenses to use such elements.
  • You must be able to provide the written authorizations from each of the authors and actors who have contributed to the entry.
  • Do not depict sexual, violent, religious, political content or any illicit content as per the rules.
  • Any entry that fails to comply with these rules will not be considered for the contest.