Maggi Contest Ended

Discover the results of the Maggi contest


Resume of the contest

Spread the happiness of a home cooked meal with Maggi products!

Can you convince Vietnamese mums to use Maggi products when preparing family meals, and spread that home-cooked, meticulously prepared happiness?

PDF presentation – Max 5 pages.

3 Winners 35 Contributors 44 Media Accepted 21 Countries 8 Languages

Maggi Nestle

Thank so much for joining the contest. All creativities inspired us a lot. All have their goodness and we wish we can choose all. 

Thanks & Best Regards

Jury's Prize Winners

Selection by Maggi

kevinvijaya #1 Prize
kevinvijaya 213,670 Creative Score
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Script Writing

#1 Prize of €3,000 for Home Happiness Recipe

We like the idea of "secret home happiness recipe" becuase it can show the normal cooking recipe will become special home feel with MAGGI product and emotional touch from mom.

ma-create #2 Prize
ma-create 834,580 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Script Writing

#2 Prize of €1,500 for Maggi - happiness

Good design illustration. Good umbrella campaign idea to unify all MAGGI products. The emotional platform and home happiness feeling could be developed more.

ducci #3 Prize
ducci 24,430 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Animation
  • Creative Writing
  • Label & Package Design
  • Photography

#3 Prize of €500 for Reveal the invisible link of love

Although the idea of steam is now new in VN but the way the idea is described - make it campaignable and make it iconic & symbolised as the link of love is great. 


Maggi community

Meet all the creative contributors for the contest

Thank you to all the participants for your creative work!

35 Contributors