Discover the results of the Maggi contest
Challenge
Resume of the contest
Spread the happiness of a home cooked meal with Maggi products!
Can you convince Vietnamese mums to use Maggi products when preparing family meals, and spread that home-cooked, meticulously prepared happiness?
PDF presentation – Max 5 pages.
Jury's Prize Winners
Selection by Maggi
kevinvijaya #1 Prize
- Illustration
- Creative Writing
- Label & Package Design
- Script Writing
#1 Prize of €3,000 for Home Happiness Recipe
We like the idea of "secret home happiness recipe" becuase it can show the normal cooking recipe will become special home feel with MAGGI product and emotional touch from mom.
Maggi
ma-create #2 Prize
- Graphic Design
- Illustration
- Creative Writing
- Label & Package Design
- Script Writing
#2 Prize of €1,500 for Maggi - happiness
Good design illustration. Good umbrella campaign idea to unify all MAGGI products. The emotional platform and home happiness feeling could be developed more.
Maggi
ducci #3 Prize
- Graphic Design
- Video
- Illustration
- Animation
- Creative Writing
- Label & Package Design
- Photography
#3 Prize of €500 for Reveal the invisible link of love
Although the idea of steam is now new in VN but the way the idea is described - make it campaignable and make it iconic & symbolised as the link of love is great.
Maggi