Entice Japanese women to shift from being “kawaii” to being beautifully strong!
When a woman in her twenties gets into her thirties, she does not want to be “kawaii” anymore (“kawaii” means “cute” in Japanese). She wants to be a woman who has strength of character, confident about who she is and what she wants while being beautiful, elegant and feminine. And the most powerful symbol of her new found strength, as a woman is her hair. CLEAR shampoo provides deep nourishment for women’s hair from the scalp to give them hair that is genuinely strong, beautiful and exudes confidence and style.
Show Japanese women that it is time to move on from “kawaii” (cute) with strong, beautiful hair in a bold, dynamic, stylish and very creative story.
Format: Video 30 secs.