Closeup Bold Moves Contest Ended

Grab a camera and encourage love struck viewers to be bold this Valentine’s by showing off your edgy romantic moves!

Start December 05, 2014 End January 04, 2015 23:59 UTC Deliberation Results March 2015
December 05, 2014
January 04, 2015 23:59 UTC
February 2015


Being bold and voicing your crush to the opposite sex can be rewarding – you get the girl and live happily ever after, etc. It all starts with a small question… But there’s a reason why they call it “crush”, there’s a chance you’ll get squashed. That’s why finding the courage to ask is the hardest part.

Closeup toothpaste stands for bringing people closer and they are challenging you to make “Your Boldest Move” to ask your crush or partner out for Valentine's (and film it of course). You can choose your move from our list or make up your own.

We want you to create a video that presents your act of edginess. We are looking for authentic entries that will surprise and exhilarate the viewers so don’t worry about quality; you can even make the video with your camera phone or a camcorder.

Well, what are you waiting for? Lonesome hearts are counting on you to bring them closer to the ones they love, do something they can’t resist to imitate!

Creative Challenge

Make Cupid proud by choosing a passionate act, grabbing a camera and showing-off your bold move

Create an inspiring & aspirational entry that will really connect with the audience. They should realize that the bolder the move, the closer you get. It should be romantic but not cheesy. Remember that it’s not easy to have the nerve to act; your entry should depict the tactics and the benefits of the bold deed.

You can choose a bold move from our list below or you can make up a new one:

  1. The Mob Mania: Enlist an army of friends to perform a flash mob stunt to ask your crush out for Valentine's. The bigger the mob, the bolder your move!
  2. The Racy Role-play: Dress up as your crush’s favorite cartoon character/super hero/rock star and ambush them at school or work with a Valentine’s Day invitation. The crazier your costume, the bolder your move!
  3. The Sweet Serenade: Serenade to your crush in public to ask him or her out for Valentine's. The more impressive your performance, the bolder your move!
  4. The Real Find: Ask your crush out on Valentine’s Day with an invitation that is disguised as a MISSING PERSON campaign. The cheekier your message, the bolder your move!
  5. The Foodie Fiesta: Play around with food to send your crush a delicious Valentine’s Day invite! The more drool-worthy your message, the bolder your move!
  6. The High Flier: Show your crush love is in the air with a Valentine’s Day invite attached to flying object(s) - balloons, kites, drones… you choose. The more creative your stunt, the bolder your move!
  7. The Surprise Gift: Show your crush your love with a surprise gift or gesture. The more original your surprise, the bolder your move!

Your video should show your heroic Valentine’s move. It should get others inspired to be just as daring and going after their own dream Valentine’s date. Make it genuine - in the story, the action you take, the response of the person and the creative style. 

Make sure your entry is dynamic and engaging. Keep it to the point, nothing too long and boring. Ideally you’ll become this Valentine’s Day hero and help viewers move from lonely to edgy to lovey-dovey.


The examples are only provided to illustrate our expectations. Please do not use them in your submission or it will be rejected.

2 examples of authentic, daring moves that got people closerhere and here



Jury's Prize

  • #1 Prize €1,500
  • #2 Prize €1,000
  • #3 Prize €1,000
  • #4 Prize €750
  • #5 Prize €750


Video – 2 min max (you can make it shorter, keep it dynamic and engaging), quality is not an issue (you can use a phone camera or camcorder).

Winning Criteria

We are looking for authentic entries that will surprise and exhilarate the viewers so don’t worry about quality; you can even make the video with your camera phone or camcorder. The winning entry is funny, cheeky, eccentric, surprising, daring and confident. Make sure to capture the emotion of the surprised or stunned. Opt for cool rather than cheesy as it should make the viewer feel good and romantic but don’t be kitsch and exaggerated.


Guidelines for this contest

  • Please submit entries in English or in Vietnamese with English subtitles.
  • You can choose the act from our list or you can make up a new one.
  • Please no vulgarity, nudity or life-threatening ideas.
  • You need to start the video with an opening about how Closeup challenged you to make your boldest move & what you challenge is (you don’t have to talk about the brand or product throughout your video)  .
  • Please avoid these creative styles: gothic, loud, childish, kitsch, complicated.

eYeka standard guidelines

  • Do not show any personal details in the entry (name, contact number, e-mail address, etc.).
  • Keep the source files / working files of your entry until the winners have been announced as they may be needed.
  • Your participation must comply with the rules you accepted when you joined the contest.
  • Your entry has to be your own work to be considered into the contest. If you have included protected elements (music, photographs, designs, fonts, etc.), make sure to fill in the Legal Information section when you upload. You may be asked to provide the authorizations and licenses to use such elements.
  • You must be able to provide the written authorizations from each of the authors and actors who have contributed to the entry.
  • Do not depict sexual, violent, religious, political content or any illicit content as per the rules.
  • Any entry that fails to comply with these rules will not be considered for the contest.