Results | KITKAT – Can you bring KITKAT up a notch?

Discover the results of the KITKAT contest

Challenge

Resume of the contest

Can you bring KITKAT up a notch?

Give KITKAT a twist that would make breaks even more special.

PDF Presentation (text with/without images) – 5 pages max.

5 Winners 4 Community's Favorites 181 Contributors 238 Media Accepted 36 Countries 11 Languages

Kit Kat Nestle

Thanks to everyone who took the time to participate! Lots of really great ideas that have inspired the team.

Jury's Prize Winners

Selection by Kit Kat

smichaudminard #1 Prize

smichaudminard 5,040 Creative Score

Graphic Design
Illustration
Label & Package Design

France

#1 Prize of €3,000

The use of existing KITKAT properties and taking it into a new product & pack format creates a concept that consumers would be willing to pay more for. A really exciting way to bring a more premium KITKAT experience to life.

Kit Kat

gaiariva #2 Prize

gaiariva 181,850 Creative Score

Graphic Design
Illustration
Creative Writing
Label & Package Design
Photography
Script Writing

Italy

#2 Prize of €2,000

The ability to make a consumers break even better by combining music! A really interesting idea that extends the break experience and makes it even better for consumers.

Kit Kat

ZMardin #3 Prize

ZMardin 85,900 Creative Score

Graphic Design
Illustration
Creative Writing
Label & Package Design

Indonesia

#3 Prize of €1,000

A great concept based on a strong insight about creating an intimate connection with another person. Takes the KITKAT product and helps facilitate that bonding moment.

Kit Kat

Aleksmaster #4 Prize

Aleksmaster 131,600 Creative Score

Graphic Design
Video
Illustration
Animation
Creative Writing
Label & Package Design
Script Writing

Russia

#4 Prize of €1,000

This is a great idea that takes an existing product and adds value by allowing people to consume single fingers at a time. Adds value to consumer by enabling them to portion their consumption.

Kit Kat

Paul-alleyrat #5 Prize

Paul-alleyrat 4,590 Creative Score

Graphic Design
Illustration
Label & Package Design

France

#5 Prize of €500

Links a existing habit around consumption of KITKAT with a hot beverage and helps facilitate the moment by making the consumers experience even better. Thank you!

Kit Kat