KITKAT Contest Ended

Discover the results of the KITKAT contest


Challenge

Resume of the contest

Can you bring KITKAT up a notch?

Give KITKAT a twist that would make breaks even more special.

PDF Presentation (text with/without images) – 5 pages max.

Read the full brief

5 Winners 4 Community's Favorites 181 Contributors 238 Media Accepted 35 Countries 11 Languages
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Kit Kat Nestle

Thanks to everyone who took the time to participate! Lots of really great ideas that have inspired the team.

Jury's Prize Winners

Selection by Kit Kat

smichaudminard
smichaudminard #1 Prize
smichaudminard 116,140 Creative Score
  • Graphic Design
  • Illustration
  • Label & Package Design
France

#1 Prize of €3,000 for CRUNCHY MACAROON

The use of existing KITKAT properties and taking it into a new product & pack format creates a concept that consumers would be willing to pay more for. A really exciting way to bring a more premium KITKAT experience to life.

Kit Kat
gaiariva
gaiariva #2 Prize
gaiariva 787,170 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
Italy

#2 Prize of €2,000 for KITKATplay

The ability to make a consumers break even better by combining music! A really interesting idea that extends the break experience and makes it even better for consumers.

Kit Kat
ZMardin
ZMardin #3 Prize
ZMardin 522,280 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
Indonesia

#3 Prize of €1,000 for KitKat Break2Share

A great concept based on a strong insight about creating an intimate connection with another person. Takes the KITKAT product and helps facilitate that bonding moment.

Kit Kat
Aleksmaster
Aleksmaster #4 Prize
Aleksmaster 132,310 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
Russia

#4 Prize of €1,000 for New design for chocolate bars KITKAT

This is a great idea that takes an existing product and adds value by allowing people to consume single fingers at a time. Adds value to consumer by enabling them to portion their consumption.

Kit Kat
Paul-alleyrat
Paul-alleyrat #5 Prize
Paul-alleyrat 46,180 Creative Score
  • Graphic Design
  • Illustration
  • Label & Package Design
France

#5 Prize of €500 for Premium KitKat Bars

Links a existing habit around consumption of KITKAT with a hot beverage and helps facilitate the moment by making the consumers experience even better. Thank you!

Kit Kat

Community's Favorites

Based on the votes of the contributors in the Feedback Circle

Top in Quality

Top in Originality

Top in Story-telling

KITKAT community

Meet all the creative contributors for the contest

181 Contributors