Continental Stock Pots Contest Ended

Discover the results of the Continental Stock Pots contest


Challenge

Resume of the contest

Can you turn Stock Pot into an irresistible must-try for mums?

Create an original, engaging and contagious activity to make 1 MILLION mums want to add Stock Pot to their dish.

PDF maximum 5 pages.

Read the full brief

3 Winners 6 Community's Favorites 34 Contributors 37 Media Accepted 16 Countries 6 Languages
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Continental Unilever

Thank you for taking the time to participate, we enjoy going through all the ideas and within them there were a few which helped to stretch our thinking on the activation. All the best for 2015!

Jury's Prize Winners

Selection by Continental

natella
natella #1 Prize
natella 100,530 Creative Score
  • Graphic Design
  • Creative Writing
  • Label & Package Design
Singapore

#1 Prize of €3,000 for Hours of flavour ride

Thank you for your entry, this idea had legs and was discussed and work on further. This idea was clever in that it disrupted our consumers in a clever way. Also it was able to make a Mundane day commute more memorable.

Continental
daniel_t
daniel_t #2 Prize
daniel_t 160,930 Creative Score
  • Video
  • Animation
  • Script Writing
France

#2 Prize of €1,500 for STOCK POT OF LOVE

Thank you for your entry, we liked the different angle on this and even took it further to encapsulate "Melt your heart".  What worked well is the idea of sharing as that can build scale. 

Continental
2280188672
2280188672 #3 Prize
2280188672 33,470 Creative Score
  • Graphic Design
  • Creative Writing
  • Label & Package Design
  • Photography
United States

#3 Prize of €500 for Let Him Cook For You

Thank you for your entry, this idea does have cut through as its different via using men.

Continental

Community's Favorites

Based on the votes of the contributors in the Feedback Circle

Top in Quality

Top in Originality

Top in Story-telling

Continental Stock Pots community

Meet all the creative contributors for the contest

Thank you to all the participants!

34 Contributors