Discover the results of the Continental Stock Pots contest
Challenge
Resume of the contest
Can you turn Stock Pot into an irresistible must-try for mums?
Create an original, engaging and contagious activity to make 1 MILLION mums want to add Stock Pot to their dish.
PDF maximum 5 pages.

Continental Unilever
Thank you for taking the time to participate, we enjoy going through all the ideas and within them there were a few which helped to stretch our thinking on the activation. All the best for 2015!
Jury's Prize Winners
Selection by Continental

natella #1 Prize
#1 Prize of €3,000
Thank you for your entry, this idea had legs and was discussed and work on further. This idea was clever in that it disrupted our consumers in a clever way. Also it was able to make a Mundane day commute more memorable.
Continental
daniel_t #2 Prize
#2 Prize of €1,500
Thank you for your entry, we liked the different angle on this and even took it further to encapsulate "Melt your heart". What worked well is the idea of sharing as that can build scale.
Continental
2280188672 #3 Prize
#3 Prize of €500
Thank you for your entry, this idea does have cut through as its different via using men.
ContinentalCommunity's Favorites
Based on the votes of the contributors in the Feedback Circle
Top in Quality
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Rank 1 harwicre8hinx 6,200 Creative Score
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Rank 2 mark_22 10 Creative Score
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Rank 3 natella 4,180 Creative Score
Top in Originality
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Rank 1 splashnenen 10 Creative Score
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Rank 2 garyhesketh 0 Creative Score
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Rank 3 mark_22 10 Creative Score
Top in Story-telling
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Rank 1 natella 4,180 Creative Score
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Rank 2 harwicre8hinx 6,200 Creative Score
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Rank 3 2280188672 0 Creative Score