Continental Stock Pots Contest Ended

Discover the results of the Continental Stock Pots contest


Resume of the contest

Can you turn Stock Pot into an irresistible must-try for mums?

Create an original, engaging and contagious activity to make 1 MILLION mums want to add Stock Pot to their dish.

PDF maximum 5 pages.

3 Winners 6 Community's Favorites 34 Contributors 37 Media Accepted 16 Countries 6 Languages

Continental Unilever

Thank you for taking the time to participate, we enjoy going through all the ideas and within them there were a few which helped to stretch our thinking on the activation. All the best for 2015!

Jury's Prize Winners

Selection by Continental

natella #1 Prize
natella 30,270 Creative Score
  • Graphic Design
  • Creative Writing
  • Label & Package Design

#1 Prize of €3,000 for Hours of flavour ride

Thank you for your entry, this idea had legs and was discussed and work on further. This idea was clever in that it disrupted our consumers in a clever way. Also it was able to make a Mundane day commute more memorable.

daniel_t #2 Prize
daniel_t 78,370 Creative Score
  • Video
  • Animation
  • Script Writing

#2 Prize of €1,500 for STOCK POT OF LOVE

Thank you for your entry, we liked the different angle on this and even took it further to encapsulate "Melt your heart".  What worked well is the idea of sharing as that can build scale. 

2280188672 #3 Prize
2280188672 2,810 Creative Score
  • Graphic Design
  • Creative Writing
  • Label & Package Design
  • Photography
United States

#3 Prize of €500 for Let Him Cook For You

Thank you for your entry, this idea does have cut through as its different via using men.


Community's Favorites

Based on the votes of the contributors in the Feedback Circle

Top in Quality

Top in Originality

Top in Story-telling

Continental Stock Pots community

Meet all the creative contributors for the contest

Thank you to all the participants!

34 Contributors