Results | Continental Stock Pots – Can you turn Stock Pot into an irresistible must-try for mums?

Discover the results of the Continental Stock Pots contest

Challenge

Resume of the contest

Can you turn Stock Pot into an irresistible must-try for mums?

Create an original, engaging and contagious activity to make 1 MILLION mums want to add Stock Pot to their dish.

PDF maximum 5 pages.

Read the full brief

3 Winners 6 Community's Favorites 34 Contributors 37 Media Accepted 16 Countries 6 Languages

Continental Unilever

Thank you for taking the time to participate, we enjoy going through all the ideas and within them there were a few which helped to stretch our thinking on the activation. All the best for 2015!

Jury's Prize Winners

Selection by Continental

natella #1 Prize

natella 100,530 Creative Score

Graphic Design
Creative Writing
Label & Package Design

Singapore

#1 Prize of €3,000 for Hours of flavour ride

Thank you for your entry, this idea had legs and was discussed and work on further. This idea was clever in that it disrupted our consumers in a clever way. Also it was able to make a Mundane day commute more memorable.

Continental

daniel_t #2 Prize

daniel_t 160,930 Creative Score

Video
Animation
Script Writing

France

#2 Prize of €1,500 for STOCK POT OF LOVE

Thank you for your entry, we liked the different angle on this and even took it further to encapsulate "Melt your heart". What worked well is the idea of sharing as that can build scale.

Continental