My McDonald's Contest Ended

How can you turn McDonald’s into a personalized experience, through small and big details?

€10,000
Contest ended on November 30, 2014
Illustration - Creative Writing

No one likes to be lost in the crowd. We are individuals and as such we value being understood and taken care of. We customers want our desires, moods and tastes to be recognized. We love to get special attentions from brands, stores or restaurants. We crave uniqueness.

McDonald’s wants to make every single client feel special.

In the end, what matters on top of feeling special is that the experience boosts convenience, care, fun and togetherness.

What could McDonald’s do - small or big, every day or occasionally - to prove that they do things just for you and make you feel special? 

Format: Presentations with images and text (PDF only/ 4 pages)