Pringles "Sour Cream & Chili" Contest Ended
#PringlesFlavor

Discover the results of the Pringles "Sour Cream & Chili" contest


Challenge

Resume of the contest

What happens when Pringles creates an unlikely mix of flavors? You get a totally awesome match!

Introduce the new Pringles flavor that is all about an unlikely mix of Sour Cream and Chili in a way that would get people excited and desperate to try them.

Video or animation – 45 seconds max.

Read the full brief

3 Winners 59 Contributors 64 Media Accepted 19 Countries 7 Languages
C6e949104ae3013164280a1e24174648

Pringles Kellogg's

Dear creators, thank you all for your hard work!! Again, we had a hard time picking the winners. We are certainly surprised at the quality of your work, given this is a particularly difficult job to begin with.

Congratulations to the three winners!! and a big thank you to the rest of the community!!

We appreciate your passion on the brand and hope to work with you again soon!

Jury's Prize Winners

Selection by Pringles

andresbroennimann
andresbroennimann #1 Prize
andresbroennimann 35,770 Creative Score
  • Video
  • Creative Writing
  • Script Writing
United States

#1 Prize of €5,000 for The new Amazing Flavor

Andresbroennimann, job well done!

You clearly understood the brief and championed the Pringles band equity. You brought excitement to the viewers and built intrigue towards the end. Thank you!

We now have the final packaging and hope you could modify that pack to complete this great piece of work!

Pringles
mordov-centre
mordov-centre #2 Prize
mordov-centre 313,820 Creative Score
  • Video
  • Animation
  • Creative Writing
  • Script Writing
Russia

#2 Prize of €3,000 for Крик

Mordov-center, what an interesting take on the reaction to this novel flavor. This video would beat the rest if you could rebalance the relationship between the chili and the sour cream -- based on the brief. We had also wished that the audio mix could further accentuate the human reaction--it is sometimes taken over too much by the background music.
Still, we love the approach! Good job!

Pringles
Franzo
Franzo #3 Prize
Franzo 71,230 Creative Score
  • Graphic Design
  • Video
  • Animation
Spain

#3 Prize of €2,000 for It's time for a new flavor

Franzo, we really like your video and feel it has got a lot of potential. It is fun and interesting to watch. It would be perfect if the unique combination of flavors is brought to life in the same way that you depicted the invention of potato chips.

Thank you!

Pringles

Pringles "Sour Cream & Chili" community

Meet all the creative contributors for the contest

59 Contributors