Results | Allen's – Let your inner child create the best candy possible for moms to give their kids as a fun sweet treat.

Discover the results of the Allen's contest

Challenge

Resume of the contest

Let your inner child create the best candy possible for moms to give their kids as a fun sweet treat.

Calling out all sweet-toothers! Create the perfect candy that makes mom the hero of the day!

Presentation to include at least one front and one back picture of the packaging as per guidelines

Read the full brief

6 Winners 6 Community's Favorites 37 Contributors 48 Media Accepted 17 Countries 8 Languages

Allen's Nestle

Huge thank you to everyone who participated, it's always fun looking at different lolly ideas and there was certainly lots to choose from here.

Jury's Prize Winners

Selection by Allen's

yonoeliaytu #1 Prize

yonoeliaytu 124,990 Creative Score

Graphic Design
Illustration
Creative Writing
Label & Package Design

Spain

#1 Prize of €3,000 for Tasty Mix

I discover eYeka this year, I caught them while surfing online. Allen's contest was the first I have participated so I am very happy to know that my idea has won the first prize.

I was living in Australia 5 years ago and I love Allen´s lollies & sweets, so I am very grateful for this opportunity. Hoping to see the packaging in the market.

I am looking forward to the future challenges! Thank you eYeka & Allen´s!

We love the simple yet playful packaging design, a really clever way to bring the product to life and make it more permissible for mum.

Allen's

lalie6 #2 Prize

lalie6 47,590 Creative Score

Graphic Design
Video
Illustration
Animation
Creative Writing
Label & Package Design

Switzerland

#2 Prize of €2,000 for Monkey coins

We love the idea of having sweet messages from mum to the child in a clever playful way.

Allen's

maquiel #3 Prize

maquiel 127,490 Creative Score

Graphic Design

Brazil

#3 Prize of €1,000 for Explosive Caterpillar

A fun and playful way to extend the lolly experience by building a caterpillar, means the kids don't need to eat so many becuase they are busy having fun with the ones they have!

Allen's

kerubin #4 Prize

kerubin 337,460 Creative Score

Graphic Design
Creative Writing

Singapore

#4 Prize of €1,000 for Allen's Story Time!

A sweet story telling moment between mother and child made sweeter by the ALLEN'S lollies experience. A great way for mum to have special time with her child.

Allen's