How can you revolutionize the banking industry?
With the help of technology and the genius minds of some revolutionary inventors and entrepreneurs, many industries have been truly revolutionized over the past 5 years. Airbnb for instance connects hosts who want to rent their apartments to travelers who value staying at people’s places rather than at hotels. It has revolutionized the hotel industry. Uber lets people become unlicensed taxis drivers using their own cars. With Amazon, you can have next-day home delivery of books or records. When you go back to Amazon's website, it will suggest some items, based on your past searches and based on what other people have bought. This has changed our purchase decisions.
All these new services have brought a blast of fresh air that has disrupted old models as they use technology and new thinking to deliver a better experience. They make the world simpler, faster, more connected and more interpersonal.
What about banking… How will it change? Imagine the future of banking and share that vision with us.
In a world where everything is being reinvented, show us what happens in “the bank of the future”.
You know what banks do: they keep our money safe; they help you pay, they lend money to help you finance your projects and they help your money grow by investing it.
In the future, how will this be done? What would the “Amazon”, the “Uber” or the “AirBnB” of banks be? How can banking be revolutionized to become simpler, faster, more connected, and more relational?
We need you to project us in the future through a comprehensive visual story that shows the overall banking experience through some key moments - illustrated with visuals and some explanations (it can be a cartoon, a sketch or a photo novel). Show us visual stories of real moments where a bank is there for its clients. What are these moments? What is happening? How it is different from what we do today?
You need to put people first. Banks need to fit into people’s lives, understand them and offer them relevant and useful products and services.
There is no specific type of customers we have in mind for this new banking experience. The services and products should be available to anyone, regardless of age or status, everywhere. Your idea must be universal.
Our sponsor wishes to remain confidential. We don’t want you to be influenced by the name of this big brand. We will tell you who it is after the contest is over.
The winning concepts will be shown internally, at our client’s office to inspire new thinking. The winner might be asked to come and present their concept. This is a great opportunity to showcase your thinking to people who can make things happen.
The examples are only provided to illustrate our expectations. Please do not use them in your submission or it will be rejected.
Start by thinking about the big and small problems that people have with banks. Maybe they are not accessible and simple enough. Maybe there are too few of them and what they offer is not personalized enough. Maybe they are not there when and where you need them. Or maybe you want them to be both invisible yet always available. Or maybe you would not need them anymore as you could borrow or lend money through crowdfunding platforms. Also consider the recent disruptions. They happened in so many fields. MP3 transformed the old recording industry and music applications made the music listening experience smoother than ever, “Tripadvisor” can make or break a hotel, “Tinder” changed the way people date, with “Kickstarter”, everyone can finance a project, no need for venture capitalists or bank funding, and with “Uber” you don’t need to worry about having enough cash to pay for your taxi ride.
For example: online purchases. While “Amazon” started as an online bookshop, you can now use the Amazon platform to find anything you need, from buying technology and fresh food to getting recommendations. Now, apply this to banking. Your entry could tell the story of a young couple who would use the bank to store both money and personal data, such as bills and diplomas. The bank would also provide new services such as advice on how to save money on everyday purchases. You could say the bank would be entitled to provide this service because you believe they are good at protecting valuable items and they have extensive money-related knowledge.
In your story you could imagine what this bank offer could do when the couple goes on holiday: what advice could the bank give? Through which channel? What data would the couple store and where?
Or when you are looking for a new house when visiting an area, a “smart bank” could find available properties within your budget, based on your current savings and income.
These are mere examples of the areas for innovation you could cover, there are many more. Be creative and think different!
To create your visual story, think about key moments where you need the services your bank provides. Paying for bread at the bakery, getting your salary paid into your account, travelling, buying a car, getting a loan for a new house, retirement, planning savings and investment, etc… How could we disrupt these, and disrupt the whole banking model?
- #1 Prize €3,000
- #2 Prize €2,000
- #3 Prize €1,000
- #4 Prize €1,000
- #5 Prize €500
We will only accept entries that are very visual. It does not matter if your illustrations are beautiful, but we would like to see some images that bring your ideas to life, together with your explanations. Awards will go to the most ground-breaking ideas. To compete and win, think about banking in 2025, not 2015. We want revolution, not just an evolution of what exists.
Guidelines for this contest
- Be innovative. Think beyond obvious things such as contactless credit cards, ability to talk to your advisor via Skype or paying with your phone… these solutions already exist and are therefore not very original or disruptive.
- Your entry has to have images and text. Text should be limited to two pages. But you can add as many images as you want.
- Entries should be in English.
eYeka standard guidelines
- Do not show any personal details in the entry (name, contact number, e-mail address, etc.).
- Keep the source files / working files of your entry until the winners have been announced as they may be needed.
- Your participation must comply with the rules you accepted when you joined the contest.
- Your entry has to be your own work to be considered into the contest. If you have included protected elements (music, photographs, designs, fonts, etc.), make sure to fill in the Legal Information section when you upload. You may be asked to provide the authorizations and licenses to use such elements.
- You must be able to provide the written authorizations from each of the authors and actors who have contributed to the entry.
- Do not depict sexual, violent, religious, political content or any illicit content as per the rules.
- Any entry that fails to comply with these rules will not be considered for the contest.