Pringles New Flavor Contest Ended
#PringlesFlavor

Discover the results of the Pringles New Flavor contest


Challenge

Resume of the contest

How can you creatively convince munchers to try out the new amazing Pringles flavor – Chili and Sour Cream?

Pringles‘s got a new flavor for you: Chili & Sour Cream! Your job is to get the word out and make sure that everyone tastes this awesome potato chip, through a print ad.

Print ad and text explanation (2 pages PDF)

5 Winners 114 Contributors 155 Media Accepted 35 Countries 9 Languages
C6e949104ae3013164280a1e24174648

Pringles Kellogg's

Hi everyone, your passion and creativity keep amazing the Pringles team! This exercise has been nothing but an eye opener for all of us working on the new flavors. Honestly, it was painful to select the winners because all you guys are awesome!! Anyway, a contest is a contest, so congratulations to the winners and a big thank you to everyone who took time and efforts to help us with the project. Stay tuned for more challenging ideas and we hope to work with you again!!

Pringles Regional Marketing Team. 

Jury's Prize Winners

Selection by Pringles

matocg
matocg #1 Prize
matocg 68,740 Creative Score
  • Graphic Design
  • Illustration
  • Animation
  • Creative Writing
Czech Republic

#1 Prize of €3,000 for True Lovers

Hi matocg, thank you very much for a passionate and fun illustration of our new Sour Cream and Chili flavor. We find the specific angle of romance unique, relevant and straightforward. Pringles Regional Marketing Team.

Pringles
tchantier
tchantier #2 Prize
tchantier 21,510 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Photography
  • Script Writing
France

#2 Prize of €2,000 for shark & Vampire

Hi tchantier, thank you very much for a unique visualization of our new flavor. This makes an interesting print ad that subtly tells the flavor story. The element of discovery plays important role here and we trust that viewers would appreciate the ad and be intrigued to try this out. Pringles Regional Marketing Team.

Pringles
xdfxstudios
xdfxstudios #3 Prize
xdfxstudios 15,970 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Animation
  • Creative Writing
  • Label & Package Design
  • Script Writing
United States

#3 Prize of €1,000 for Pringles: Two Flavors Have Never Been More In Love

Hi xdxstudios, thank you for helping us visualize the idea of a party on your tongue. We love the way that the ingredients are brought to life in a fun way. Pringles Regional Marketing Team

Pringles
remusbonnin
remusbonnin #4 Prize
remusbonnin 20,990 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Animation
  • Photography
France

#4 Prize of €1,000 for A Spicy love

Hi remusbonnin, what a fun illustration and analogy! We enjoy this ad as it is playfully original and sparks imagination. Thank you! Pringles Regional Marketing Team.

Pringles
Samira-Rafi
Samira-Rafi #5 Prize
Samira-Rafi 2,430,260 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography
  • Script Writing
Morocco

#5 Prize of €500 for IRRESISTIBLE TASTE…

Hi Samira-Rafi, we love the simplicity and eye cathiness of your idea! This makes an eseential print add that draws a clear move of eye sight -- first the lips, then the chip, then the ingridients & brand. Thank you! Pringles Regional Marketing Team

Pringles

Pringles New Flavor community

Meet all the creative contributors for the contest

114 Contributors