Mountain Dew Make My Own Contest Ended
#MoutainDew

Discover the results of the Mountain Dew Make My Own contest


Challenge

Resume of the contest

Invent a Mountain Dew drink that allows people to express themselves and stand-out!

The third and last contest of the Mountain Dew contests series is about MAKE MY OWN. Create a very personalized Mountain Dew drink; one that loudly expresses the personality of the drinker… to start a conversation!

presentations with text and visuals, 5 pages max.

3 Winners 5 Community's Favorites 35 Contributors 49 Media Accepted 16 Countries 6 Languages
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Mountain Dew Pepsico

Thank you all for your participation! Selecting winners has been a hard task given all the great ideas the contestants provided. We certainly look forward to engaging you all again in the future!

Jury's Prize Winners

Selection by Mountain Dew

alorsold
alorsold #1 Prize
alorsold 47,260 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
France

#1 Prize of €3,000 for SCRATCH ART CAN

Mountain Dew truly embraces creativity and individual expression in our drive to engage the Dew Nation. The Dew Scratch Can entry does this by allowing consumers to make the can their own personal canvas. In particular, the notion that one could create their work of art without defacing the Mountain Dew logo was particularly clever and appealing, and helped this entry stand out among similar ideas.

Mountain Dew
gizmo
gizmo #2 Prize
gizmo 106,100 Creative Score
  • Graphic Design
  • Video
  • Animation
  • Creative Writing
  • Label & Package Design
  • Photography
Indonesia

#2 Prize of €1,500 for MD Make My Own : Dew Lab - Mix & Share

We liked the notion of a portable alchemy kit, and appreciated the thought shown around giving some control to the consumer, but not too much control. The packing unlock in regards to the chamber system of ingredients is novel. Moreover, the use of an online/mobile application added a unique element for further consumer engagement.

Mountain Dew
aek_studio
aek_studio #3 Prize
aek_studio 113,020 Creative Score
  • Graphic Design
  • Illustration
  • Animation
  • Label & Package Design
  • Photography
Netherlands

#3 Prize of €1,000 for club

We enjoyed the idea of consumers having the option to produce their own "Dew", and thought this might play well in the e-commerce space. Mountain Dew truly embraces creativity and individual expression in our drive to engage the Dew Nation. Dew Club does this by allowing consumers to make the can their own Dew - allowing us to turn the reigns over to them for a short amount of time.

Mountain Dew

Community's Favorites

Based on the votes of the contributors in the Feedback Circle

Top in Quality

Top in Originality

Top in Story-telling

Mountain Dew Make My Own community

Meet all the creative contributors for the contest

35 Contributors