Mountain Dew Treat Contest Ended

Treat young guys with a delightful soft drink, by Mountain Dew.

Contest ended on October 09, 2014
Graphic Design - Creative Writing - Label & Package Design

We have a new series of three contests for the brand Mountain Dew. The brand looks to innovate and create new soft drinks.

Contest #2: Innovation Orientation: TREAT

Mountain Dew is not just a brand; it’s a way of life. Mountain Dew charges you to “Do you…and have a damn good time” - to be motivated by your passions for those things you love doing. Dew drinkers lead by boldly doing things their own way, and on their on your own terms, while standing as individuals within their community of friends.

Create a new drink concept that Mountain Dew will offer to reward young people after they have completed something they should be very proud of.


FORMAT: presentations with text and visuals, 5 pages max.