Mountain Dew Treat Contest Ended
#MoutainDew

Discover the results of the Mountain Dew Treat contest


Challenge

Resume of the contest

Treat young guys with a delightful soft drink, by Mountain Dew.

The second contest of the series of three Mountain Dew contests is about TREAT. Invent a new kind of drink that will offer to reward young people after they have completed something they should be very proud of.

presentations with text and visuals, 5 pages max.

Read the full brief

3 Winners 6 Community's Favorites 25 Contributors 30 Media Accepted 14 Countries 6 Languages
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Mountain Dew Pepsico

Thank you all for your participation! Selecting winners has been a hard task given all the great ideas the contestants provided. We certainly look forward to engaging you all again in the future!

Jury's Prize Winners

Selection by Mountain Dew

AnnaNThang
AnnaNThang #1 Prize
AnnaNThang 1,100,080 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
United States

#1 Prize of €3,000 for Cidew

Cidew represents the way Mountain Dew would do Cider. The artwork and packaging truly brought the idea to life, and leveraged the heritage of cider as a part of the brand proposition. This is Dew Cider, the bad-ass way!

Mountain Dew
ma-create
ma-create #2 Prize
ma-create 367,380 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
Russia

#2 Prize of €1,500 for DiLight+original logo

We were impressed by incredible artwork and the new experience for the consumer. This idea highlighted an opportunity for Mountain Dew to offer a new taste experience to the consumer.

Mountain Dew
kerubin
kerubin #3 Prize
kerubin 337,460 Creative Score
  • Graphic Design
  • Creative Writing
Singapore

#3 Prize of €1,000 for Zesty Confetti

The team was attracted to the dual-pack idea and the unique ingredients.  Moreover, it offers the same bold color to a Dew product that the current color offers, allowing it to stand out from the rest of the pack.

Mountain Dew

Community's Favorites

Based on the votes of the contributors in the Feedback Circle

Top in Quality

Top in Originality

Top in Story-telling

Mountain Dew Treat community

Meet all the creative contributors for the contest

25 Contributors