Mountain Dew Recharge Contest Ended
#MoutainDew

Discover the results of the Mountain Dew Recharge contest


Challenge

Resume of the contest

Invent a Mountain Dew drink that will encourage male teens & young adults to be bold and recharge them fully!

The first contest of the series of three Mountain Dew contests is about Recharge. Invent a new kind of drink that will help consumers recharge before they engage in an important activity.

Presentations with text and visuals, 5 pages max.

Read the full brief

3 Winners 5 Community's Favorites 38 Contributors 47 Media Accepted 18 Countries 6 Languages
F8c1d0ff244e458d938baae136c2548b

Mountain Dew Pepsico

Thank you all for your participation! Selecting winners has been a hard task given all the great ideas the contestants provided. We certainly look forward to engaging you all again in the future!

Jury's Prize Winners

Selection by Mountain Dew

AnnaNThang
AnnaNThang #1 Prize
AnnaNThang 1,100,090 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
United States

#1 Prize of €3,000 for RISE

Mountain Dew Rise truly offers the brand team a unique proposition, and allows to speak to the morning occasion in a new way. The notion of "morning carbonation", combined with interesting ingredients were of particular appeal. Moreover, the artwork truly brought the proposition to life.

Mountain Dew
AnnaNThang
AnnaNThang #2 Prize
AnnaNThang 1,100,090 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
United States

#2 Prize of €1,500 for Venom

Venom truly captured the Mountain Dew brand ethos in its ability to break the boundaries of what a traditional CSD might offer. From the name to its rugged cues, Venom is truly "on brand".

Mountain Dew
DIEGOFSF
DIEGOFSF #3 Prize
DIEGOFSF 51,800 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Animation
  • Creative Writing
  • Label & Package Design
United States

#3 Prize of €1,000 for Mountain Dew EnergE

Energe is interesting in the fact that it considers the best way to offer a concentrated Dew, on-the-go. We liked the capsule as the hero of the idea, as it represents our on-the-go consumer.

Mountain Dew

Community's Favorites

Based on the votes of the contributors in the Feedback Circle

Top in Quality

Top in Originality

Top in Story-telling

Mountain Dew Recharge community

Meet all the creative contributors for the contest

38 Contributors