Results | Visa – Make new Visa cardholders excited by reinventing the welcome kit that they receive with their new Visa

Discover the results of the Visa contest

Challenge

Resume of the contest

Make new Visa cardholders excited by reinventing the welcome kit that they receive with their new Visa

Reinvent the standard boring credit card welcome kit by creating an original, modern, appealing introduction to delight and excite new Visa card users.

Presentation with text and pictures.(5 pages max)

Read the full brief

4 Winners 7 Community's Favorites 63 Contributors 71 Media Accepted 24 Countries 7 Languages

Visa Visa

All the feedback we received was much appreciated and it helped us a lot to open our mind to new ideas and things in a different point of view. Thank you to each of you who dedicated and shared your brilliant ideas with us. We are very grateful.

Jury's Prize Winners

Selection by Visa

IsaacCheah #1 Prize

IsaacCheah 36,540 Creative Score

Graphic Design
Creative Writing

Malaysia

#1 Prize of €3,000 for Visa: Augmented Reality Welcome Pack

The idea of using the card as the "key" for the augmented reality showing all the benefits that the cardholder have access was very interesting for us and we really liked it. And also the way the innovation was used to complement the information about the product benefits.

Visa

ketbruce #2 Prize

ketbruce 198,100 Creative Score

Graphic Design
Illustration
Animation
Label & Package Design

Russia

#2 Prize of €2,000 for game code

What we really liked in this proposal is the icons that reflect the product benefit. It is easy to associate the car key for example with the car rental insurance, the stamp with travel, etc.

Visa

superrockgalaxy #3 Prize

superrockgalaxy 31,960 Creative Score

Graphic Design
Creative Writing
Photography

France

#3 Prize of €1,500 for VISA : POP-KIRIGAMI

This is a very beautiful and creative welcome kit which captures the attention of the cardholders. It is a classic proposal with a modern design.

Visa

ketbruce #4 Prize

ketbruce 198,100 Creative Score

Graphic Design
Illustration
Animation
Label & Package Design

Russia

#4 Prize of €500 for little book

What we liked most in the proposal is the way that visually it shows all the benefits the card can offer by simply showing a continuity of the card related the benefits like purchase, protection, online purchase, etc.

Visa