Visa Contest Ended

Make new Visa cardholders excited by reinventing the welcome kit that they receive with their new Visa

Start September 22, 2014 End October 13, 2014 23:59 UTC Deliberation Results November 2014
September 22, 2014
October 13, 2014 23:59 UTC
December 2014

Some tips for this contest

25 Sep 10:38

Please note that we have added a list of benefits related to Visa cards to let you know what kind of services they offer. You can download it from the Guidelines.

Besides that, you do not have to create some text you can use fake text as "lorem ispum". What matters is your IDEA!



Getting a new Visa card is exciting. It’s shiny and new - no scratches, no swipe marks, it’s just waiting for you to use, to purchase everything you want, to travel, to have fun. Sky's the limit!

But in order to make the best use of your card, you need to get to know how it works and know all the options it offers. Visa is giving customers a variety of benefits with their new card. Most people don’t even know they exist because they are only advertized in a dull, uninspiring booklet that no one wants to read.

We need your help to create an awesome introduction for each new Visa card holder. You are asked to think of something appealing and out of the ordinary that would get new customers eager to learn more about their card.

Creative Challenge

Reinvent the standard boring credit card welcome kit by creating an original, modern, appealing introduction to delight and excite new Visa card users.

Credit cards are anything but boring. They enable you to pay online and in stores for your feasts, clothes, trips, parties and everything else you love and need. You can withdraw money from anywhere in the world. You can be assisted and insured when you travel. You can get discounts for auto rental and many more services. Everything is secured and Visa makes sure you are covered if anything unexpected happens.

All this is great. What a shame it is presented to customers in a very boring way. This is where you come in with your creativity! We need you to think of new and exciting ways to promote the benefits of new cards to customers, to arouse their interest and get them to read them.

Welcome kits include: an envelope or box containing the credit card itself, a contract and a booklet that explains the benefits and obligations that the card holder will have with that credit card. Sometimes the banks send a complimentary gift along with the card, like a pen or a wallet. It is delivered by mail to the customer’s house or office. We want the customer to feel eager to learn more about the endless perks he has by creating a fun way for him to explore them. It can be either in digital form or something inside the envelope with the card. The welcome kit has to make him want to know all about the new Visa he has just got.

The key issue here is to think of techniques of displaying the info that will surprise and make customers want to better understand the power of their card better.

Your idea has to be cost-effective, so avoid costly materials.



The examples are only provided to illustrate our expectations. Please do not use them literally in your submission or it will be rejected.


Here are some thoughts to help you get an idea of what we are looking for. Thinking about a digital welcome kit, Visa could create an online game, a mini personalized website, a cool QR code that gives access to many features wherever the card holder is. It could be a song online where the perks are in the lyrics, an app on social networks, etc.

Thinking about something that could be sent by mail, Visa could make the kit in a “Pass the Parcel” package, where the consumer would unwrap the different layers until he gets to the card and contract. Every layer would reveal a different fact from the booklet. The consumer will get to read all the information because of the structure but also because it’s fun and appealing.

It could also be a small and very visual book, a personal letter, a fun game.


Jury's Prize

  • #1 Prize €3,000
  • #2 Prize €2,000
  • #3 Prize €1,500
  • #4 Prize €500


Presentation with text and pictures.(5 pages max)

Winning Criteria

We will accept entries that truly reinvent the way the information is presented in the Visa welcome kits. Awards will go to the most innovative entries, those that provide a new and fun experience to card holders.


Guidelines for this contest

  • Nothing vulgar or obscene (nudity, alcohol, etc.)
  • Please use the Visa logo available from the toolkit.
  • You can download here an example of benefits to be communicated to the cardholders.
  • Entries must be in English

eYeka standard guidelines

  • Do not show any personal details in the entry (name, contact number, e-mail address, etc.).
  • Keep the source files / working files of your entry until the winners have been announced as they may be needed.
  • Your participation must comply with the rules you accepted when you joined the contest.
  • Your entry has to be your own work to be considered into the contest. If you have included protected elements (music, photographs, designs, fonts, etc.), make sure to fill in the Legal Information section when you upload. You may be asked to provide the authorizations and licenses to use such elements.
  • You must be able to provide the written authorizations from each of the authors and actors who have contributed to the entry.
  • Do not depict sexual, violent, religious, political content or any illicit content as per the rules.
  • Any entry that fails to comply with these rules will not be considered for the contest.