AXE Recharge Contest Ended

Discover the results of the AXE Recharge contest


Challenge

Resume of the contest

How can you show young Chinese men that they can get more power than their shower?

A recharging shower from AXE / Lynx is a moment to recharge your batteries so you’re ready to grasp these opportunities. Can you get this message across to young men?

Presentation with illustrations, 5 pages max (PDF)

Read the full brief

5 Winners 4 Community's Favorites 28 Contributors 30 Media Accepted 18 Countries 6 Languages
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AXE Unilever

Thank you so much for the entries, very well done. We do appreciate the effort you guys have spent on this project, and we did receive some brilliant ideas which are not only creative but well reflecting the concept. Congratulate to the Winners & great thanks to the people who have participated in the contest.

Jury's Prize Winners

Selection by AXE

lesyadernovaya
lesyadernovaya #1 Prize
lesyadernovaya 162,090 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Script Writing
Ukraine

#1 Prize of €4,000 for Axe recharging lift

Hi, thanks a lot for the idea. We find it is quite inspiring. The execution idea is very well linked to the 'Recharge' concept.And we like the way how you deploy the visual effect and package. Very well done, and congratulate.

AXE
lesyadernovaya
lesyadernovaya #2 Prize
lesyadernovaya 162,090 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Script Writing
Ukraine

#2 Prize of €2,000 for Lynx/Axe recharging tunnel

We find it is quite inspiring. The execution idea is very well linked to the 'Recharge' concept.And we like the way how you deploy the visual effect and package. Very well done, and congratulate.

AXE
happiestfung
happiestfung #3 Prize
happiestfung 207,350 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Animation
  • Creative Writing
  • Label & Package Design
Hong Kong

#3 Prize of €2,000 for 「有種就x出來」

I quite like this idea that be challenging & bold. It is an interesting tool for us to do PR & roadshow.

AXE
bkloske
bkloske #4 Prize
bkloske 172,720 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography
Spain

#4 Prize of €1,000 for Axe Recharge

Thanks to eYeka for giving us the opportunity to show our creativity. It was a great surprise to received the good new of being one of the Axe Recharge Contest Winners. It is an impulse of fresh air to continue taking part in other contest.

We found this observation is very interesting and true - people sing songs during the shower, especially when they feel recharged and refreshed. And the video idea is brilliant to capture the moment and share on social network.

AXE
remake1990
remake1990 #5 Prize
remake1990 474,760 Creative Score
  • Video
  • Illustration
  • Creative Writing
  • Script Writing
Algeria

#5 Prize of €1,000 for The confidence machine

It is a genius idea, well linked with 'recharge' concept. However, it is lack of connection with 'attraction'. and somehow it is more serving as an execution idea.

AXE

Community's Favorites

Based on the votes of the contributors in the Feedback Circle

Top in Quality

Top in Originality

Top in Story-telling

AXE Recharge community

Meet all the creative contributors for the contest

28 Contributors