Discover the results of the AXE Recharge contest
Challenge
Resume of the contest
How can you show young Chinese men that they can get more power than their shower?
A recharging shower from AXE / Lynx is a moment to recharge your batteries so you’re ready to grasp these opportunities. Can you get this message across to young men?
Presentation with illustrations, 5 pages max (PDF)
AXE Unilever
Thank you so much for the entries, very well done. We do appreciate the effort you guys have spent on this project, and we did receive some brilliant ideas which are not only creative but well reflecting the concept. Congratulate to the Winners & great thanks to the people who have participated in the contest.
Jury's Prize Winners
Selection by AXE
lesyadernovaya #1 Prize
- Graphic Design
- Illustration
- Creative Writing
- Label & Package Design
- Script Writing
#1 Prize of €4,000 for Axe recharging lift
Hi, thanks a lot for the idea. We find it is quite inspiring. The execution idea is very well linked to the 'Recharge' concept.And we like the way how you deploy the visual effect and package. Very well done, and congratulate.
AXE
lesyadernovaya #2 Prize
- Graphic Design
- Illustration
- Creative Writing
- Label & Package Design
- Script Writing
#2 Prize of €2,000 for Lynx/Axe recharging tunnel
We find it is quite inspiring. The execution idea is very well linked to the 'Recharge' concept.And we like the way how you deploy the visual effect and package. Very well done, and congratulate.
AXE
happiestfung #3 Prize
- Graphic Design
- Video
- Illustration
- Animation
- Creative Writing
- Label & Package Design
#3 Prize of €2,000 for 「有種就x出來」
I quite like this idea that be challenging & bold. It is an interesting tool for us to do PR & roadshow.
AXE
bkloske #4 Prize
- Graphic Design
- Video
- Illustration
- Creative Writing
- Label & Package Design
- Photography
#4 Prize of €1,000 for Axe Recharge
Thanks to eYeka for giving us the opportunity to show our creativity. It was a great surprise to received the good new of being one of the Axe Recharge Contest Winners. It is an impulse of fresh air to continue taking part in other contest.
We found this observation is very interesting and true - people sing songs during the shower, especially when they feel recharged and refreshed. And the video idea is brilliant to capture the moment and share on social network.
AXE
remake1990 #5 Prize
#5 Prize of €1,000 for The confidence machine
It is a genius idea, well linked with 'recharge' concept. However, it is lack of connection with 'attraction'. and somehow it is more serving as an execution idea.
AXECommunity's Favorites
Based on the votes of the contributors in the Feedback Circle
Top in Quality
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Rank 1
AnnaNThang
602,880
Creative Score
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Rank 2
Usyaev
10,850
Creative Score
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Rank 3
lesyadernovaya
3,440
Creative Score
Top in Originality
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Rank 1
AnnaNThang
602,880
Creative Score
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Rank 2
Usyaev
10,850
Creative Score
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Rank 3
oct91ra
10
Creative Score
Top in Story-telling
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Rank 1
Usyaev
10,850
Creative Score
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Rank 2
oct91ra
10
Creative Score
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Rank 3
AnnaNThang
602,880
Creative Score