Discover the results of the Lifesavers contest
Challenge
Resume of the contest
Keep Lifesavers® going with a refreshingly new design!
Revamp Lifesavers® with an original, modern, noticeable packaging and candy design to delight and boost young adults whenever and wherever they need to keep going.
Presentation to include at least one front and one back picture of the packaging as per guidelines.
Lifesavers Nestle
Big thanks to everyone who responded to the LIFE SAVERS challenge, we have been really impressed by the quality of work and the breadth of ideas.
Jury's Prize Winners
Selection by Lifesavers
igna_gamboa #1 Prize
- Graphic Design
- Illustration
- Creative Writing
- Label & Package Design
- Photography
#1 Prize of €3,000
We loved the way the packaging is aligned to the LIFE SAVERS shape consumers know and love. We also thought the POS idea was a great build. The ideas show how LIFE SAVERS can become part of life for our consumers.
Lifesavers
Denarts #2 Prize
#2 Prize of €1,500
We liked the way the packaging respect the LIFE SAVERS shape consumers know and love. The pack will have stand out on shelf also.
Lifesavers
vitamindes #3 Prize
#3 Prize of €500
We liked the simplicity of the design and the ability to portion the LIFE SAVERS one at a time. The packaging would protect the product and have increased impact at shelf.
LifesaversAdditional Prize category
Denarts Additional winner
Additional winner
We liked this idea as a way to disrupt at shelf, the shape is a nod to the LIFE SAVERS circle and may be something more feasible.
LifesaversCommunity's Favorites
Based on the votes of the contributors in the Feedback Circle
