Lifesavers Contest Ended

Discover the results of the Lifesavers contest


Challenge

Resume of the contest

Keep Lifesavers® going with a refreshingly new design!

Revamp Lifesavers® with an original, modern, noticeable packaging and candy design to delight and boost young adults whenever and wherever they need to keep going.

Presentation to include at least one front and one back picture of the packaging as per guidelines.

Read the full brief

4 Winners 5 Community's Favorites 104 Contributors 124 Media Accepted 33 Countries 10 Languages
B012bd70fa0d01313e210a1e24287e51

Lifesavers Nestle

Big thanks to everyone who responded to the LIFE SAVERS challenge, we have been really impressed by the quality of work and the breadth of ideas.

Jury's Prize Winners

Selection by Lifesavers

igna_gamboa
igna_gamboa #1 Prize
igna_gamboa 95,720 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
  • Photography
Chile

#1 Prize of €3,000 for The Biggest LifeSaver EVER

We loved the way the packaging is aligned to the LIFE SAVERS shape consumers know and love. We also thought the POS idea was a great build. The ideas show how LIFE SAVERS can become part of life for our consumers.

Lifesavers
Denarts
Denarts #2 Prize
Denarts 336,190 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
Italy

#2 Prize of €1,500 for 1-"Lifesavers"

We liked the way the packaging respect the LIFE SAVERS shape consumers know and love. The pack will have stand out on shelf also.

Lifesavers
vitamindes
vitamindes #3 Prize
vitamindes 62,620 Creative Score
  • Graphic Design
  • Illustration
  • Label & Package Design
Russia

#3 Prize of €500 for Lifesaver

We liked the simplicity of the design and the ability to portion the LIFE SAVERS one at a time. The packaging would protect the product and have increased impact at shelf.

Lifesavers

Additional Prize category

Denarts
Denarts Additional winner
Denarts 336,190 Creative Score
  • Graphic Design
  • Illustration
  • Creative Writing
  • Label & Package Design
Italy

Additional winner for 3-“Disc in half”

We liked this idea as a way to disrupt at shelf, the shape is a nod to the LIFE SAVERS circle and may be something more feasible.

Lifesavers

Community's Favorites

Based on the votes of the contributors in the Feedback Circle

Top in Quality

Top in Originality

  • alorsold Rank 1 alorsold 47,260 Creative Score
  • ram Rank 2 ram 328,640 Creative Score
  • mudohori Rank 3 mudohori 2,040 Creative Score

Top in Story-telling

  • alorsold Rank 1 alorsold 47,260 Creative Score
  • ram Rank 2 ram 328,640 Creative Score
  • mudohori Rank 3 mudohori 2,040 Creative Score

Lifesavers community

Meet all the creative contributors for the contest

104 Contributors