NESCAFÉ Fresh Start Contest Ended

Discover the results of the NESCAFÉ Fresh Start contest


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Case Study: Getting fresh, high-quality video content to connect NESCAFÉ with Millennials

Find out more about Nescafé's success story

Challenge

Resume of the contest

What can you kick-start when inspired by NESCAFÉ?

Make yours the motto: “It all starts with a NESCAFÉ”, and tell us what you put behind the “It”. Your story can be big or small. It can change your day or your life.

Videos 90 sec max. 

Read the full brief

8 Winners 5 Community's Favorites 55 Contributors 60 Media Accepted 24 Countries 7 Languages
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Nescafé Nestle

Dear All,

We were amazed and touched by the volume and the quality of the work, ideas and films.  We looked at all your entries in greater details and with lots of fun, emotion and pride. 


We acknowledge the energy the community has put into our brief and want to thank you ALL for your participation. 


We really had a tough time selection the winners, because there were so many great entries! We wish we could award many more! 


Hope you will agree with our selection and share these. 
We also hope you will participate in our possible next conquests. 


All the best and Take Care. 
It all starts witn a NESCAFE.

The NESCAFE global team - Switzerland, global Head Office.

Jury's Prize Winners

Selection by Nescafé

MarchenkoMaksym
MarchenkoMaksym #1 Prize
MarchenkoMaksym 68,000 Creative Score
  • Video
  • Animation
  • Script Writing
Ukraine

#1 Prize of €12,000 for NESCAFE OFFICE GAMES

Thanks a lot to Nescafe for a great opportunity to express myself. Working on this project was quite difficult, but gave a lot of pleasure and news about winning made me very happy. Thanks to Nescafe I will leave for a three months trip around Asia, where I will learn, behold, develop and relax.

Well done! we were moved by:

- quality of the storytelling
- insight with office games
- quality of the production
- quality of the acting

Well done again!
 

Nescafé
FFC
FFC #2 Prize
FFC 66,750 Creative Score
  • Video
France

#2 Prize of €6,000 for #Street rap #France #Café

I decided to participate to this contest because the brief seems young, energic and open minded.  I've been inspired by our real lives: the two guys in the video are my roomates and we are trying to make music-videos together. In the streets of Paris you can make a Jam session at the evening with a bottle of vine or in the morning with a hot coffee. With our prize we bought a new camera and a lot of materials / accessoires for our music video. We still have money from the prize that we are using right now because we are shooting. 

Well done! We liked a lot:
- truely inspiring song
- great lyrics and connection with coffee insights and inspiration
- generous and lighthearted
- modern and relevant to youth target audience
- authentic touch

Nescafé
LuneCZ
LuneCZ #3 Prize
LuneCZ 31,870 Creative Score
  • Video
Czech Republic

#3 Prize of €3,000 for Telephone

We participated because of the brand (as we found it inspirational) as well as the brief itself - it gave us quite a lot of opportunities to invent something interresting.

I think it was when we thought of the claim "it all started with... " literally with every invention something new starts and it starts with (or thanks to) nescafe... and that was justlittle step to the mug and the kids telephone. With pur prize we covered our expenses and rest of it invested into new camera / sound equipement.

We like Nescafe so generally if there is a new brief and it is as interresting as last time - it will be great challenge!

Well done! What a discovery, we learned something!!!

Thank you, we liked
- quality of idea
- great production and execution
- set, ambiance and decor
- great sound design

Nescafé
duncan88smith
duncan88smith #4 Prize
duncan88smith 138,270 Creative Score
  • Video
  • Script Writing
U.K.

#4 Prize of €2,000 for It All starts With a Nescafe

Well done! moving and inspiring - a truely great start!

We even wanted more of the music, for it to continue we liked the style and ambiance - cosy but modern great lightening, modern.

Nescafé
sedighadiri
sedighadiri #5 Prize
sedighadiri 16,560 Creative Score
  • Video
  • Script Writing
U.K.

#5 Prize of €2,000 for INSPIRATION STARTS WITH NESCAFÉ

I chose to participate in this contest because I found it challenging and fun to develop a short story with a twist that could highlight Nescafe's branding and reach a certain target audience. My inspiration was drawn from my experience of trying to come up with an idea for the contest. I shared the prize with everyone involved so there wasn't much left. And what remained I spent on another contest. I would definitely participate in the future Nescafe contests on eYeka! 

Well done!

- Very touching and romantic
- Very aligned with our positioning of the coffee of the people
- inspiring connections
- very nice production and execution
- great usage of RED! 

Nescafé

Additional Prize category

Alfonsog35
Alfonsog35 Additional winner
Alfonsog35 76,240 Creative Score
  • Graphic Design
  • Video
  • Animation
  • Photography
Spain

Additional winner for Sounds and Scents

I participated in this contest because the proposal and the brief were very interesting.

My inspiration came from my regular day, every morning when I go to my office I used to crops with 2 homeless that the people leave food, then I thought, why not give them a hot coffee?  With my prize I bought a new camera and I paid the crewmen. I would definitely participate in next Nescafe contests on eYeka!

A beautiful insight close to our heart as NESCAFE being the coffee of people, we were touched and we feel people will be too, thank you for using our new NESCAFE red mug well done 

Nescafé
folarinpearse
folarinpearse Additional winner
folarinpearse 4,370 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Animation
Nigeria

Additional winner for Jobless!!

Touching insight, story and voice over - conveying high emotion right on strategy and we want to inspire connections and inspirations with our brand, products, systems and experiences nice touches of red! Thank you for nailing down this nicely within a beautiful piece of video content, well done

Nescafé
carlos_takemoto
carlos_takemoto Additional winner
carlos_takemoto 440,100 Creative Score
  • Graphic Design
  • Video
  • Illustration
  • Animation
  • Creative Writing
  • Label & Package Design
Brazil

Additional winner for A spark of creativity

Many thanks to Nescafe and eYeka! I am very happy!

Be awarded in a contest for a brand so beloved and respected, it is an honor! Also by the level of the work of other creators! It motivates me to continue participating, and improving my work. Special thanks also, to managers of eYeka! 

How funny! we loved your moves! just a nice piece of viral engaging video content that also touches on the creativity that NESCAFE can inspire, thank you and well done

Nescafé

Community's Favorites

Based on the votes of the contributors in the Feedback Circle

Top in Quality

Top in Originality

Top in Story-telling

NESCAFÉ Fresh Start community

Meet all the creative contributors for the contest

55 Contributors