Cup a Soup Contest Ended

Can you stir up the instant soup shelf by creating a pack that clearly stands out and surprises?

Contest ended on August 11, 2014
Label & Package Design

Cup a Soup is not getting the attention it deserves with its current package design. All soups on this shelf are using similar packaging and similar images. This leads to indifferent shoppers who think that all instant soups are alike – chemical, boring and bland. We need you to change that!

Use your creative talent to blow us away with ideas for Cup a Soup packaging that will surprise shoppers and stimulate their appetite for it.

Format: Presentation with illustration, 3 pages max (PDF)